Hotel gyms getting social
Evening workouts are trending — hotel gyms are becoming social hubs for travelers and locals, and 2025 saw €14.65 billion in European hotel transactions as operators invest in wellness facilities Hotel News Resource. U.S. hotels are also focusing on upgraded fitness amenities to capture fluctuating travel flows and demand AJC wellness coverage.
Global Asset Solutions reported (globalassetsolutions.com) that 267 hotel transactions closed in Europe in 2025, trading 45,052 keys with an average deal size of about €54.9 million and assets changing hands at roughly €325,000 per key. (globalassetsolutions.com) Hilton expanded its Peloton collaboration to stream Peloton’s on‑demand classes into guestroom TVs via the Connected Room Experience and cited a company survey showing 90% of travelers try to maintain wellness routines on the road. (stories.hilton.com) World of Hyatt’s tie‑up with Peloton plans to outfit more than 800 Hyatt hotels with Peloton equipment and to deliver in‑room Peloton content at nearly 400 properties while offering World of Hyatt members bonus points for qualifying workouts. (hospitalitynet.org) Minor Hotels’ Anantara brand launched an exclusive Technogym in‑room wellness series in July 2025, delivering bespoke guided workouts and mindfulness content across its luxury properties. (media.minorhotels.com) Third‑party booking platforms are widening local access to hotel fitness: ResortPass lists access at more than 2,000 hotels and resorts for day visitors, and Dayuse and DayPass apps similarly sell single‑day gym, pool and spa passes to non‑guests. (resortpass.com) Market analysis from industry outlets noted investor demand remains skewed toward upscale and luxury assets even as owners earmark capital for wellness upgrades and fitness‑centric remodels. (hospitalitynet.org)
