Netflix announces KPop Demon Hunters tour

Netflix said on May 13 that it will take “KPop Demon Hunters” on a global concert tour, extending one of its biggest recent film franchises into live events. The company announced the tour during its Upfront presentation in New York and said AEG Presents will produce the shows with Netflix. Cities, dates and ticket on-sale timing were not released. A waitlist is already live through Netflix’s Tudum site and the tour page. ### Where did Netflix announce the tour? Netflix unveiled the plan at its 2026 Upfront presentation to advertisers in New York on Wednesday, according to Variety and Netflix’s own Tudum post. The company also published a tour landing page on Tudum the same day with a sign-up form for updates. Amy Reinhard, Netflix’s president of advertising, told the Upfront audience that “KPop Demon Hunters” remained the platform’s most popular film and said the company would launch its “very first world concert tour” next year with AEG Presents, Variety reported. (netflix.com) Reinhard said more information on cities would come later this year. ### Who is producing the live shows? AEG Presents is Netflix’s named partner on the project, according to the Tudum announcement and a joint release carried by Business Wire. The companies described the production as a live concert experience built in creative collaboration between Netflix and AEG Presents. The Business Wire release said AEG’s recent K-pop touring credits include sold-out runs for acts such as Blackpink, Jennie, Ateez, Enhypen and NCT 127. (variety.com) Netflix’s Tudum page separately described AEG as operating across five continents and promoting arena and stadium tours for major artists. ### What exactly has Netflix confirmed so far? (netflix.com) Netflix’s Tudum page said the tour will be “a live experience” that brings elements of the film to arenas, but it did not identify cast members, singers or other performers who will appear. The same page said only that fans can join the waitlist to learn when cities are announced and when tickets go on sale. (netflix.com) The joint release said more information regarding cities and ticket sale dates will be available later this year. That release also directed fans to the dedicated waitlist site for updates. ### Why is Netflix extending this film into a tour? Netflix’s Tudum page said “KPop Demon Hunters” has passed 500 million views since debuting in June 2025 and called it the service’s most popular film. (netflix.com) The page also said the soundtrack was the biggest of 2025 and that fictional group HUNTR/X became the first K-pop girl group to reach No. 1 on the Billboard Hot 100. (newsbreak.com) Variety reported that Reinhard cited the film’s cultural reach in her Upfront remarks, pointing to sing-alongs, Halloween costumes, U.S. Open references and Buckingham Palace shoutouts. Variety also reported her statement that flight bookings to Korea rose 25%, though that figure was attributed to Reinhard’s presentation remarks rather than an independently published study in the materials reviewed. (netflix.com) ### What is “KPop Demon Hunters” in Netflix’s broader franchise plan? Maggie Kang and Chris Appelhans directed the animated film, which Netflix said was produced with Sony Pictures Animation. The story follows HUNTR/X, a K-pop girl group whose members fight demons while protecting fans from a rival boy band in disguise, according to Netflix and the joint release. (variety.com) Variety reported that the film premiered in June 2025 and became Netflix’s most popular English-language movie in its first 91 days, citing 325.1 million views and $24.7 million from a limited theatrical run. Netflix’s own Tudum page used a broader company-wide framing, calling it the platform’s most popular film. ### When will fans get the next concrete details? (variety.com) Later this year is the only timetable Netflix has given for city announcements and ticket sale dates, according to Tudum, Variety and the joint release. The companies have not published venue lists, pricing or a first on-sale window. The next official updates are expected through Netflix Tudum and the tour waitlist page, where Netflix said fans can register now for notices on cities, dates and ticket information. (netflix.com)