Pancakes & Booze Art Show Pops Up at Reggies
Reggies Chicago in the South Loop is hosting the Pancakes and Booze Art Show, a pop-up event designed to showcase emerging local artists. The show combines art with a casual atmosphere, complete with an open pancake bar for attendees.
The traveling Pancakes & Booze Art Show was founded in 2009 in Los Angeles by former Hollywood cameraman Tom Kirlin. He conceived the idea as a way to get more people to attend his friends' small art shows by offering free pancakes to draw a crowd. The concept was also inspired by his college-era wish for a late-night spot that served both pancakes and alcohol. What began as a single event has since expanded into a significant pop-up art movement. The show has now been produced over 500 times in more than 40 cities across North America and Europe, creating a global platform for emerging artists. Each event provides a venue for artists who may not fit the traditional gallery model. The shows typically feature between 50 and 150 local artists, creating a diverse and extensive exhibition at each pop-up. Attendance at these events is often substantial, with crowd sizes reported to be in the hundreds and sometimes thousands. The business model is designed to be accessible for artists. Exhibitors can show their first two pieces for free if they pay a registration fee in advance, with a tiered fee structure for additional works. Notably, the organization does not take any commission on art sold in person at the events. However, for sales through their online marketplace, a commission is split between the platform and the organization. Beyond the art and complimentary pancakes, the events cultivate a party-like atmosphere. It is common for a Pancakes & Booze show to include live DJs, musical performances, and live body painting, further distinguishing it from conventional gallery openings.
