D2C Brand DailyObjects Hits ₹110 Crore Revenue
Direct-to-consumer lifestyle brand DailyObjects posted ₹110 crore in revenue for the 2025 fiscal year. The company's growth provides a benchmark for the potential scale of Indian D2C brands in sectors like lifestyle and fashion, which align with urban female consumer interests.
- While revenue grew 31% in FY25, the company's net loss also widened by 60% to ₹16 crore, up from ₹10 crore in FY24, due to increased spending on advertising and employee benefits. - The company's FY25 performance followed a 33.6% revenue increase in FY24 to ₹84.4 crore, though it posted a loss of ₹3.92 crore that year after achieving a marginal profit in FY23. - To fuel its growth, DailyObjects has raised approximately $14.5 million in total funding, closing a $10 million Series B round in September 2024 led by 360 One Asset. - Founded in 2012 by Pankaj Garg and Saurav Adlakha, the company initially sold accessories from other brands before pivoting to in-house manufacturing in 2014 to ensure better quality control. - DailyObjects is expanding its offline footprint, aiming to grow from one store in Delhi NCR to 15-20 stores by the end of 2026 and increasing its presence in over 250 Apple premium reseller locations. - The company projects revenues of ₹230–₹244 crore for FY26 and aims to achieve EBITDA profitability, supported by its omnichannel strategy. - On a unit basis, the company spent ₹1.13 to earn each rupee in revenue during the 2025 fiscal year. - Beyond its initial focus on phone cases, the brand's product lineup now includes bags, wallets, and desk essentials, with bags contributing 40% of revenue and a new collection made from 100% recycled materials recently launched.
