BTS Kicks Off Tour

BTS started their ARIRANG World Tour in Goyang, performing in the rain to massive crowds and an official post that earned 329k likes. (x.com) The Day 1 replay also drew huge online attention — around 1.8 million views — showing strong global demand even for a wet opener. (x.com) (x.com)

BTS opened this tour in the rain at Goyang Stadium on April 9, and the weather turned the first night into a field of umbrellas, ponchos, and soaked light sticks instead of the clean stadium launch most arena tours hope for. The show still went ahead at 7 p.m. Korea Standard Time, with two more Goyang dates set for April 11 and April 12. (ibighit.com) (weverse.io) (interaksyon.philstar.com) That opener was not a one-city comeback lap. Big Hit Music’s tour page lists a run from Goyang to Tokyo, Tampa, Mexico City, Stanford, Las Vegas, Madrid, London, Paris, East Rutherford, Chicago, and Los Angeles, which makes this a stadium campaign stretching across Asia, North America, and Europe. (ibighit.com) Reuters reported that the tour is scheduled to hit 34 cities, and BTS management said the Goyang opener sold out in presale for all three nights while tickets in South Korea, North America, and Europe moved within hours of presale and general sale. That is why a rain-soaked first show still looked like a major launch instead of a weather-disrupted stumble. (interaksyon.philstar.com) The gap before this mattered. Reuters said BTS went on hiatus in 2022, and all seven members had completed South Korea’s mandatory military service by mid-2025 before regrouping for the album “ARIRANG,” which was released in March 2026. (interaksyon.philstar.com) That means the Goyang concert was the first tour opening after nearly four years without a full-group live run, which is why fans were flying in rather than treating this like an ordinary first stop. Reuters quoted one fan who traveled from Australia, and another who traveled about 200 kilometers from Daejeon. (interaksyon.philstar.com) The tour is also tied directly to a new commercial peak, not just nostalgia. Reuters reported that “ARIRANG” topped the Billboard 200 for two weeks, a first for a Korean pop act, and that the single “Swim” debuted at No. 1 on the Billboard Hot 100 before slipping to No. 2 in its second week. (interaksyon.philstar.com) Onstage, Reuters said the concerts use a 360-degree in-the-round design, which is the kind of setup that puts the audience on all sides like seats around a boxing ring instead of in one straight line facing a single end stage. In heavy rain, that format makes the whole stadium look active on camera because there is no dead side to hide behind weather. (interaksyon.philstar.com) Weverse also built the opener as a global event, not just a local concert. It sold live online streaming for April 9, April 11, and April 12, plus delayed replay streams on April 18 and April 19 across Korea, Pacific, and Eastern time zones. (weverse.io) That is why the first-night replay pulling huge online attention matters. A normal opener tests whether fans in one city will show up; this opener tested whether fans in dozens of time zones would still pay attention after the live show ended, and Weverse had already set the infrastructure for exactly that. (weverse.io) The money around this run is enormous even before merch lines and hotel bookings are counted. Reuters cited analyst estimates as high as 2.7 trillion won, or about $1.81 billion, in total tour earnings, which is why a wet first night in Goyang was being watched more like the opening bell of a global business event than a single concert. (interaksyon.philstar.com)

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