Meta makes presets shoppable
Meta rolled out affiliate shopping tools and AI-powered shopping features that let creators tag digital items—like Lightroom presets—in Reels and posts for one-tap checkout and AI review summaries, making Instagram a direct marketplace for digital products (techcrunch.com). This means creators can earn commissions, use product tags in short video content, and rely on AI to boost discoverability and conversion for preset packs (retailbrew.com).
Meta unveiled the updates at Shoptalk 2026 and said it will test an AI-powered pop-up that summarizes user reviews, shows brand details and recommended products, and surfaces an “add to cart” option directly in-app. (techcrunch.com) The company built the updated checkout flow with Stripe and PayPal to enable one-tap purchases that keep shoppers inside Meta’s apps, and it said integrations with Adyen and Shopify are planned. (techcrunch.com) Meta expanded its affiliate partners to include Amazon, eBay and Temu in the U.S., Mercado Libre in Latin America and Shopee in Asia, and said creators on Instagram will be able to access product catalogs from businesses in 22 countries. (techcrunch.com) A new “Buy Now” button that can appear inside ads will let users complete purchases after clicking ads, and Meta is opening Shops to in-ad placements in Canada, Mexico, Taiwan, Japan, Korea, the U.K. and Australia. (retailbrew.com) Meta’s creator tools aim to speed brand matches and paid deals by surfacing organic posts for conversion into Partnership Ads and expanding Creator Marketplace discovery via APIs and keyword search. (buzzincontent.com) Meta said partner merchants will select which products to feature and set commission rates for creators, and the company plans to test affiliates on Instagram later this year while advertisers retain control over the checkout provider for each ad. (techcrunch.com)
