Nike, Jacquemus, French federation unveil jersey

Jacquemus, Nike and the French Football Federation unveiled a collaborative France collection on Monday, with a pre-match jersey set to be worn by the men’s national team during the 2026 World Cup. WWD reported the jersey as the hero piece in a broader drop that links on-pitch apparel to lifestyle retail, while Jacquemus said the project reworks the French team’s visual identity through the label’s design language. The World Cup is scheduled to run from June 11 to July 19 across the United States, Mexico and Canada. ### What exactly did they launch? The June 1 launch centers on a France pre-match shirt backed by Jacquemus, Nike and the federation. WWD said French national team players will wear it this summer, making it part of matchday presentation rather than a separate fashion-only capsule. Jacquemus described the collection as a reimagining of the French national team’s visual language. (wwd.com) On its official site, the Paris label tied the project to founder Simon Porte Jacquemus and his personal history with football. ### Why is this more than a single jersey? WWD said the jersey sits inside a wider collection that connects fashion labels with on-pitch wear and extends that look into retail collaborations. (wwd.com) That places the France launch inside Nike’s broader World Cup merchandising push, rather than as a one-off federation release. (jacquemus.com) Sole Retriever reported the France x Jacquemus project is part of Nike Football’s X2 collection, which pairs seven national federations with seven fashion labels and seven local sports charities. The same report listed other pairings including Palace with England, Patta with the Netherlands, NOCTA with Canada and PEACEMINUSONE with Korea. (wwd.com) ### What did Jacquemus say about the idea behind it? Jacquemus said the collection is rooted in Simon Porte Jacquemus’ “lifelong connection to football.” The label’s official page did not provide product details beyond that description, but it framed the collaboration as an effort to reinterpret France’s football imagery through the house’s own lens. (soleretriever.com) WWD separately reported that the project brings Jacquemus into the World Cup buildout through a garment players will wear before matches. That ties the brand directly to the tournament stage and to the French federation’s official presentation. ### How does this fit into Nike’s wider World Cup rollout? Nike Football’s X2 collection is being released around the start of the tournament. (jacquemus.com) Sole Retriever said the collection will be available through collaborators and federation stores on June 11, at Dover Street Market on June 13, and via Nike SNKRS and select retailers on June 16. (wwd.com) The same report said each collaboration includes a charity component and associated footwear, with the Jacquemus entry tied to a Tiempo R10-based Cryoshot sneaker. WWD’s report on the France collection focused on the apparel side, especially the pre-match jersey. ### When will fans see it on the field? (soleretriever.com) The 2026 World Cup begins on June 11 and ends on July 19 in the United States, Mexico and Canada. WWD said France’s players will wear the Jacquemus-designed piece as a pre-match shirt during that tournament. June 11 is also the first retail date cited for the wider X2 program, through collaborators and federation stores. (soleretriever.com) That gives the France drop a release window aligned with the opening of the World Cup itself. (wwd.com)