Best Buy adds 1% rewards

Best Buy is changing what its paid memberships are for. Until now, My Best Buy Plus and My Best Buy Total were mostly service bundles — shipping, exclusive prices, longer returns, tech support, and protection plans. Starting June 4, 2026, they also become rewards products. Plus and Total members will earn 1% back in rewards on eligible purchases, and members who pay with a My Best Buy Credit Card will get 6% back instead. (corporate.bestbuy.com) ### What actually changed? The new piece is simple: paid members now earn points. Best Buy said Plus and Total members will get 1% back on every eligible purchase, which is a real shift because those tiers were sold mainly on convenience and service benefits before. The launch date is June 4, 2026. (corporate.bestbuy.com)in My Best Buy gets this. The free membership tier still exists, but the new earn rate is for the two paid tiers only — My Best Buy Plus at $49.99 a year and My Best Buy Total at $179.99 a year. That matters because Best Buy is clearly trying to make the paid step-up easier to explain at the register and online. (bestbuy.com) ### Why does the 6% number matter? Because it sounds much bigger than 1%, and Best Buy can now pitch a cleaner ladder. The regular My Best Buy Credit Card offer is 5% back on qualifying Best Buy purchases when customers choose standard credit. Add the new 1% membership reward for Plus or Total members, and the combined pitch becomes 6% back on eligible purchases. (bestbuy.com) ### Why is Best Buy doing this now? Best Buy’s own release gives the clue: more than 80% of customers say they want to earn points when they shop there. So this is less about inventing a new loyalty system and more about filling an obvious hole. Other retailers have long trained sh(bestbuy.com)emberships. (corporate.bestbuy.com) ### What were these memberships before this? Plus and Total already came with a lot of benefits, but most of them were soft benefits until you actually needed them. Plus includes things like exclusive member prices, access to sales and events, free 2-day shipping, and an extended 60-day return window. Total adds the heavier stuff (corporate.bestbuy.com)es, and protection plans including AppleCare+ on eligible purchases. (bestbuy.com) ### Why is that important in stores? Because “you’ll earn something back today” is easier to sell than “you may need this later.” A rewards hook lands immediately, especially on expensive electronics where accessories, warranties, and repeat purchases matter. Best Buy (bestbuy.com)on. That last point is an inference from the membership structure and the new rewards design, but it fits the way retail loyalty programs usually get used. (corporate.bestbuy.com) ### Is this a huge financial giveaway? Probably not by itself. The 1% rate is modest, and Best Buy is limiting it to paid members rather than opening it to everyone. Basically, the company is giving customers a reason to justify the annual fee while nudging them toward either higher-margin attachments or credit-card use — ideally (corporate.bestbuy.com) the whole loyalty program. (corporate.bestbuy.com) ### Bottom line? Best Buy didn’t just add points. It made its paid memberships easier to understand in one sentence: pay for Plus or Total, buy something, get rewards back. For a retailer selling pricey gadgets in a competitive market, that kind of plain-English pitch can do a lot of work.