Apple Music Super Bowl LX wins seven Emmys

Bad Bunny’s Super Bowl LX halftime show has become the most-awarded Super Bowl halftime production in Emmy history after winning seven trophies at the 78th Emmy Awards, according to the Television Academy and a release issued Sunday by Roc Nation. The Apple Music-backed special won during the Creative Arts portion of the Emmys held on Saturday, September 5. The show was credited to Bad Bunny as performer and producer, with Roc Nation and Jay-Z listed among the executive producers. The Television Academy’s awards page for the program lists the wins and nominations for the special. ### Which Emmy categories did the halftime show win? The Television Academy lists seven wins for “The Apple Music Super Bowl LX Halftime Show Starring Bad Bunny,” including Outstanding Variety Special (Live). The program also won for directing, music direction, choreography, sound mixing, lighting design and technical direction and camerawork, according to the Academy’s awards page. Variety reported that the production won every category in which it was nominated. The trade publication said the sweep included music direction, choreography, sound mixing, lighting design, technical direction and directing, alongside the top live variety special award. ### When were the awards handed out? Saturday, September 5, was the first night of the 78th Emmy Awards’ Creative Arts ceremonies, and the Bad Bunny halftime show emerged as that night’s top winner, according to Television Academy coverage cited by entertainment outlets. (televisionacademy.com) PR Newswire said the seven wins were part of the 78th Emmy Awards, while Deadline and PrimeTimer reported the special led the first weekend of Creative Arts winners. (variety.com) Monday’s publicity around the wins came after the weekend ceremonies, when Roc Nation circulated a release highlighting the total. The release said the seven Emmys set a record for a Super Bowl halftime show. ### Why is this a record for a Super Bowl halftime show? (prnewswire.com) PR Newswire said the seven trophies made the Bad Bunny-produced special the most-awarded Super Bowl halftime show in Emmy history. Multiple entertainment reports published after the ceremony repeated that description, saying no previous halftime production had collected as many Emmys. (prnewswire.com) The Television Academy page confirms the win total for the program, though the “most-awarded” framing comes from the release and follow-up coverage rather than from a separate Academy statement reviewed here. Based on those published accounts, the record claim rests on the seven-award total from this year’s ceremony. ### Who was credited on the Emmy-winning production? (prnewswire.com) Roc Nation and Jay-Z were listed as executive producers on the halftime special’s credits, according to the PR Newswire release. An earlier announcement naming Bad Bunny as the Super Bowl LX halftime performer said the telecast would be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers and Hamish Hamilton as director. (televisionacademy.com) Variety reported that Jay-Z, as an executive producer on the show, collected his third Emmy with the win. Bad Bunny, whose full name is Benito Antonio Martínez Ocasio, also received his first Emmy through the show, according to PrimeTimer and other entertainment coverage. ### Where does Apple Music fit into the production? Apple Music held the title sponsorship for the Super Bowl LX halftime show, which aired in February as part of the NFL championship broadcast. (prnewswire.com) A PR Newswire release issued before the game said Super Bowl LX was scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California, and would be broadcast by NBC. (variety.com) Apple Music also promoted the performance heavily around the game, and a later release said Bad Bunny’s halftime appearance drove record viewership and streaming activity for the platform. That post-game release said the show reached 4.157 billion views globally, though the Emmy story centers on the television production’s awards haul rather than audience metrics. (prnewswire.com) ### What happens next in the Emmy calendar? September 13 is the date of the main Primetime Emmy Awards telecast, while the Bad Bunny halftime show’s wins were awarded during the Creative Arts ceremonies the weekend before, according to Television Academy scheduling referenced by coverage of the event. The Academy’s program page remains the central source for the show’s nominations and wins. (televisionacademy.com) (prnewswire.com)