CRELATE moves to unified ATS/CRM

Crelate is pushing further into all-in-one recruiting software, packaging applicant tracking and relationship management in a single system used by more than 25,000 professionals. (crelate.com) On its product pages, Crelate says its “Living Platform” combines recruiting customer relationship management, applicant tracking, analytics and sourcing in one workflow. Its pricing page lists the Business plan at $119 per user per month with CRM, ATS and analytics included. (crelate.com 1) (crelate.com 2) In recruiting, an applicant tracking system handles the hiring process for open jobs, while a customer relationship management system stores longer-term relationships with candidates and clients. Crelate said on March 30 that teams using only one side of that stack end up with stale records, missing context or weaker compliance workflows. (crelate.com) The company’s pitch is that recruiters should not have to switch between a sales database, a candidate database and separate workflow tools to make one placement. Crelate says a unified system gives recruiters one pipeline from first outreach to placement without “data silos” or “context-switching.” (crelate.com) That framing lines up with how recruiting software has changed over the past few years. Crelate said older applicant tracking systems were built for inbound applications, but tighter labor markets and LinkedIn-era sourcing pushed firms toward software that also manages passive candidates and client relationships. (crelate.com) Crelate is also tying that unified database to newer artificial intelligence features. Its Insights Agent page says the tool monitors job changes and promotions, refreshes contact information and flags re-engagement opportunities inside the same recruiting database. (crelate.com) The strategy is not unique to Crelate, which shows where the market is heading. Bullhorn says staffing agencies now “need more than an ATS” and markets its own AI-powered ATS and CRM as a single platform for candidates, jobs and clients. (bullhorn.com) Access Vincere is making the same case from another corner of the market. Its site says Access Vincere Evo combines CRM, ATS and automation in one platform and is used by more than 22,000 recruiters worldwide. (vincere.io 1) (vincere.io 2) For recruiting firms, the immediate question is less whether ATS and CRM should connect than whether they should still be separate products at all. Crelate’s answer is increasingly clear: keep the candidate, client and workflow record in one place, and build the automation on top of that. (crelate.com 1) (crelate.com 2)