NCT's Mark Walks Polo Ralph Lauren Show
NCT's Mark walked the Polo Ralph Lauren FW26 Men's Show at Paris Fashion Week, with official video exploding to 3,290 likes and 2,659 reposts. The appearance drew massive fan engagement as K-pop continues its crossover into high fashion. Bae Suzy also appeared at Celine Paris Fashion Week on March 7, sharing looks that drew 161 likes.
Mark Lee's relationship with the American fashion house is well-established; he was officially named a brand ambassador for Polo Ralph Lauren back in October 2022. His runway appearance builds on a multi-year partnership that has included participation in the brand's Pink Pony breast cancer awareness campaign and multiple magazine covers. The show was part of Milan Men's Fashion Week in January 2026, where Ralph Lauren presented its Fall 2026 collection at the Palazzo Ralph Lauren. This marked Mark's first time attending an international fashion week. His appearance generated a significant quantifiable impact for the brand. Mark's presence drove a total of $6.3 million in Media Impact Value (MIV), with a single Instagram post from his personal account accounting for $597,000 in MIV. NCT's official accounts also generated $2.2 million in MIV for the brand. The trend of K-pop idols walking the runway, rather than just attending as guests, has been growing. ATEEZ member Seonghwa walked for Isabel Marant during the Fall/Winter 2025-26 shows, and Seventeen's S.Coups closed the S/S 2026 show for Boss. Mark is one of several members of NCT to hold a major fashion ambassadorship. Other members represent a slate of European luxury brands, including Jaehyun for Prada, Taeyong for Loewe, Doyoung for Dolce & Gabbana, and Jungwoo for Tod's. Bae Suzy, meanwhile, attended the Celine "Printemps" 2026 show in Paris, part of Michael Rider's debut collection for the house. For the event, she wore a matching suede jacket and miniskirt paired with knee-high leather boots.
