ATTACK SHARK partners with Cloud9 LoL

ATTACK SHARK said on Sept. 5 that it has partnered with Cloud9 Esports’ League of Legends team, adding another brand deal around one of North America’s longest-running League of Legends rosters. The companies said the agreement will pair ATTACK SHARK’s gaming peripherals with Cloud9’s players for daily training and competitive preparation. They also said the rollout will include collaborative content, product showcases and co-branded events through 2026. Cloud9’s League of Legends page says the team debuted in 2013 and has won six LCS championships while making 10 League of Legends World Championship appearances. ATTACK SHARK’s partnership page repeats those milestones and frames the deal around performance hardware and player-facing content. Cloud9’s site also says the team competes as Cloud9 Kia under a separate Kia America partnership announced in 2025. (prnewswire.com) ### What exactly are ATTACK SHARK and Cloud9 putting into this deal? The Sept. 5 release says ATTACK SHARK will equip Cloud9’s League of Legends team with its latest gaming peripherals. The companies said those products are intended to support training and match preparation, while the public-facing side of the deal will center on “pro gaming insights” and collaborative content. (cloud9.gg) ATTACK SHARK’s partnership page says the companies plan to “design gear tailored to the demands of serious players,” though neither side disclosed financial terms, product volumes or exclusivity terms in the materials reviewed. Cloud9’s public partners page lists commercial relationships broadly, but did not provide a separate announcement page with additional deal details. (prnewswire.com) ### Why is the focus on Cloud9’s League of Legends roster, not the whole organization? Cloud9’s League of Legends team is one of the organization’s most established properties, with six domestic titles and 10 Worlds appearances listed on the team page. The ATTACK SHARK materials are specific that the partnership targets that roster rather than Cloud9’s full slate of esports teams. (attackshark.com) The ATTACK SHARK page also highlights current team scale, listing seven players and more than 17 million global fans tied to the Cloud9 League of Legends property. Those figures appear in the campaign landing page rather than a regulatory filing or earnings document, but they show how the companies are presenting the roster to fans and sponsors. ### What does Cloud9’s existing sponsor lineup tell readers about the setup? (cloud9.gg) Cloud9’s League of Legends page says the roster has competed as Cloud9 Kia since 2025 under an expanded Kia America partnership. That means ATTACK SHARK is entering a sponsorship mix that already includes a title-level commercial relationship attached to the same team brand. Cloud9’s partners page says the organization works with collaborative partners and sponsors across its global esports business. (attackshark.com) Neither Cloud9 nor ATTACK SHARK said in the reviewed materials how ATTACK SHARK branding will appear alongside existing sponsor integrations on jerseys, streams or team content. ### What should fans expect to see next? Through 2026, the companies said fans should expect product showcases, team training content and co-branded events distributed through Cloud9 channels. (cloud9.gg) The materials reviewed did not give launch dates for the first videos, event locations or a product release calendar. (cloud9.gg) Cloud9’s League of Legends page and ATTACK SHARK’s campaign page are the two named places where the partnership is already being presented publicly. Those pages identify the roster, the competitive history and the content focus that will anchor the rollout through the rest of 2026. (attackshark.com) (prnewswire.com)