Reality Hub at NAB

Zero Density is using the National Association of Broadcasters Show in Las Vegas to pitch Reality Hub as the control layer between newsroom systems and virtual-production graphics. (zerodensity.io) The company says it will demonstrate the software at Booth N2461 during the 2026 show, which runs April 19 through April 22. Zero Density’s NAB page lists a “Newsroom & MCR Workflow” demo alongside sessions on broadcast graphics, tracking and artificial intelligence-assisted workflows. (zerodensity.io) Reality Hub is a browser-based application that lets producers build rundowns with drag-and-drop tools and make changes during a live show. Zero Density says it also connects to newsroom computer systems through Media Object Server and CII protocols, the plumbing many broadcasters use to pass scripts and graphics cues into control rooms. (zerodensity.io) (docs.zerodensity.io) That matters for stations trying to tie editorial decisions to graphics engines without sending every change through an engineer. Zero Density says Reality Hub can control broadcast graphics, editorial environments and data providers from one HTML5 interface. (zerodensity.io) The software sits inside a broader Zero Density stack built around real-time graphics and virtual sets. Company documentation says Reality Hub works with Reality Engine and Unreal Engine for live playout, which is how a newsroom rundown can trigger lower-thirds, video walls or augmented-reality elements on air. (docs.zerodensity.io) (zerodensity.io) Zero Density has been pushing that unification for at least the past year. Coverage of the company’s Reality 5.6 release in 2025 said the platform combined template-based graphics design with Reality Hub control, plus newsroom and automation integration for multi-channel playout. (tvbeurope.com) The 2026 NAB pitch goes beyond rundown control. In a press release published April 16, Zero Density said it will also preview local artificial-intelligence newsroom automation inside Reality Hub, along with ray tracing for virtual studios and new tools for lens profiling and tracking. (zerodensity.io) NAB is a logical stage for that message because the show is one of the broadcast industry’s main buying events, and the 2026 floor plan and exhibitor listings show Zero Density on the convention map ahead of the April opening. For buyers walking the hall, the booth demo is less about one graphics package than about whether editorial teams can run more of the workflow themselves. (nabshow.com) (nab26.mapyourshow.com)