Creator Authority joins LinkedIn partners

Creator Authority said Tuesday, April 28, that it joined the LinkedIn Marketing Partner Program to help B2B brands run influencer campaigns on LinkedIn. (prnewswire.com) The Los Angeles agency positions itself as a specialist in LinkedIn creator marketing, handling strategy, creative direction, creator sourcing, paid amplification, compliance and reporting. (prnewswire.com) (creatorauthority.com) Creator Authority said its client list includes SAP, Notion, Dropbox, HubSpot, Webflow, Upwork, Amazon and Canva. Founder and chief executive Brendan Gahan said the firm was founded in 2023. (prnewswire.com) The pitch behind the partnership is that LinkedIn posts from consultants, operators and analysts can work like business-media placements or conference speaking slots, but inside the feed where buyers already spend time. Creator Authority is selling the infrastructure around those voices. (creatorauthority.com) (prnewswire.com) That message lines up with LinkedIn’s own sales case for creator-led advertising. Creator Authority cited LinkedIn research saying 87% of B2B buyers consult thought leaders in purchase decisions and 82% say creator content directly influences them. (prnewswire.com) The company also pointed to performance claims now common in LinkedIn creator marketing: Thought Leader Ads deliver a 252% higher click-through rate than conventional single-image ads, and creator-led campaigns cut cost per lead by 23%. (prnewswire.com) (searchengineland.com) Creator Authority said spending is moving in the same direction. Its release cited a 171% year-over-year increase in creator marketing investment and said 61% of B2B marketing leaders plan to raise creator-content spending. (prnewswire.com) For LinkedIn, the partnership extends a long-running strategy of certifying outside vendors that make the platform easier to buy, measure or operationalize for marketers. For Creator Authority, it is a trust signal aimed at enterprise buyers that want a specialist rather than a general social agency. (prnewswire.com) (creatorauthority.com) HubSpot Media vice president Jonathan Hunt said Creator Authority helped his team find creator opportunities on LinkedIn and scale those relationships. The new partner badge gives that pitch a simpler label: this is now an official LinkedIn-channel shop. (prnewswire.com)