Gucci front row Tom Brady, Kim Kardashian

Gucci turned Times Square into the setting for its Cruise 2027 show on Saturday, May 16, bringing a celebrity-heavy front row to midtown Manhattan. Tom Brady, Kim Kardashian, Paris Hilton, Cindy Crawford, Mariah Carey, Lindsay Lohan and Anna Wintour were among the attendees identified by USA Today and WWD at the New York event. The show was billed by Gucci as “GucciCore 2027” and presented from New York under artistic director Demna, who was appointed to the role by parent company Kering in March 2025. ### Which celebrities were named at the show? USA Today’s photo gallery from the event listed Brady, Hilton, Crawford, Carey, Lohan and Wintour among the celebrities at the show. WWD separately reported that Kardashian, Carey, Lohan and Brady attended the Cruise 2027 presentation in Times Square. (usatoday.com) (gucci.com) Yahoo, in a republished WWD item, added Shawn Mendes, Iman and Molly Gordon to the names seen at the event. A separate Yahoo item on the front row also said Kardashian, Carey, Lohan and Gordon were among the guests photographed before taking their seats. ### Why was Times Square the backdrop? Times Square was the centerpiece of Gucci’s New York presentation, with the house promoting the event on its official runway page as a live show from New York. (usatoday.com) WWD and other fashion outlets described the brand as taking over Times Square for the Cruise 2027 outing. AOL, citing AFP images and show details, reported that the billboards in Times Square carried the livestream and said the staging nodded to Gucci’s Manhattan history, including the opening of its first store outside Italy in New York in 1953. (yahoo.com) That historical framing was also reflected in Kering’s corporate material, which says Gucci entered a new chapter after Demna’s appointment in 2025. (gucci.com) ### What does this show represent for Demna at Gucci? Demna was named Gucci artistic director on March 13, 2025, with Kering saying he would start in early July 2025. Kering said at the time that Demna had led Balenciaga since 2015 and would take over Gucci as the house sought a new phase. L’Officiel USA described the Times Square event as Demna’s first Cruise collection for Gucci. (aol.com) Gucci’s own show page labels the presentation “GucciCore 2027,” while fashion coverage tied it directly to the designer’s latest vision for the house. ### Were the celebrities only in the audience? Tom Brady, Cindy Crawford and Paris Hilton were not only cited as attendees in coverage around the show; other reports said they also appeared as part of the spectacle itself. (kering.com) L’Officiel USA said the presentation included celebrity appearances on the runway, including Brady, while Marie Claire said the runway featured Crawford, Brady and Hilton alongside the front row turnout. (lofficielusa.com) WWD’s front-row report focused on the seating area rather than the runway order, underscoring how much of the attention centered on who arrived and where they sat. Yahoo’s front-row gallery likewise framed the event around the celebrities filling the seats before the show and the after-party that followed. ### Where can readers see what Gucci showed? Gucci’s official U.S. runway page says viewers can watch the “GucciCore 2027” fashion show from New York, and the broader runway hub on the company’s site collects the house’s latest show material. (lofficielusa.com) The brand’s earlier Cruise 2026 pages remain online as a reference for how Gucci archives and presents each collection after the event. May 16, 2026, is the date attached to the Times Square presentation in outside coverage, and Gucci’s runway pages are the next place the house is directing viewers for collection images and show updates. (wwd.com) (aol.com) (gucci.com)