WPP standardizes commercial deals
WPP hired Publicis veteran Guillaume Epstein into a global commercial role aimed at standardizing pricing and client deals — a sign agencies are pushing operational simplification. The move suggests clients and holding companies will favor producers who can present clear, repeatable pricing and predictable deliverables. (adweek.com)
Adweek published the exclusive on March 26, 2026 reporting WPP’s hire of Guillaume Epstein into a newly created global commercial role. (article.wn.com) Guillaume Epstein served as chief operating officer of Publicis Groupe in Brazil, a role he assumed in August 2020. (meioemensagem.com.br) Before that, Epstein ran commercial operations across Publicis’ Asia‑Pacific region, where he had been Publicis’ chief commercial officer for APAC. (propmark.com.br) Public profiles list Epstein most recently as SVP, Global Commercial Finance Director at Publicis Groupe, reflecting his commercial‑finance responsibilities before the move. (rocketreach.co) WPP’s February 26, 2026 preliminary results and strategy update set a multi‑year plan focused on simplifying and integrating the group’s client proposition, which the company said would restore growth and drive long‑term value. (rns-pdf.londonstockexchange.com) Publicis has been on a win‑streak in recent account reviews, including the reported $1.7 billion Mars global media account win from WPP. (msn.com) Industry reporting shows WPP has also been hiring other senior leaders from Publicis this year, such as Tamina Plum joining WPP Media as global client president effective March 17, 2026. (campaignlive.com) Spanish trade coverage says WPP created the global commercial director role to centralize pricing, contracts and negotiation practices across its network. (extradigital.es)
