Nintendo Switch Online price rises July 1

Nintendo said on May 8 that it will raise Nintendo Switch Online subscription prices in Japan on July 1, part of a broader set of price revisions the Kyoto-based company tied to market conditions and regional pricing balance. The company disclosed the changes in a corporate release that also covered hardware price increases for Nintendo Switch and Nintendo Switch 2 systems in Japan and a September 1 hardware increase for the United States, Canada and Europe. Nintendo said the online-service changes apply in Japan from July 1 and that South Korea is also scheduled for a pricing revision. The company did not, in the materials reviewed, publish a July 1 Nintendo Switch Online price change for the United States. ### Which Nintendo Switch Online prices are changing on July 1? Nintendo’s May 8 release listed increases across both standard Nintendo Switch Online plans and the higher-tier Nintendo Switch Online + Expansion Pack in Japan. The standard individual plan rises to 400 yen for one month from 306 yen, to 1,000 yen for three months from 815 yen, and to 3,000 yen for 12 months from 2,400 yen, according to the company. The 12-month family plan rises to 5,800 yen from 4,500 yen. (nintendo.co.jp) The Expansion Pack tier also goes up in Japan on July 1, Nintendo said. The 12-month individual plan rises to 5,900 yen from 4,900 yen, and the 12-month family plan rises to 9,900 yen from 8,900 yen. ### Did Nintendo announce the same July 1 increase for U.S. subscribers? Nintendo’s current U.S. membership pages still show unchanged annual prices of $19.99 for an individual Nintendo Switch Online membership, $34.99 for a family membership, $49.99 for an individual Expansion Pack membership and $79.99 for a family Expansion Pack membership. (nintendo.co.jp) Those pages were live as of May 18. Nintendo’s English-language May 8 release said price changes for Nintendo Switch 2 and Nintendo Switch hardware would be detailed by overseas subsidiaries in each region, but its section on Nintendo Switch Online named Japan and said South Korea would also see a service-price revision. The release did not list a July 1 Nintendo Switch Online increase for the United States, Canada or Europe. (nintendo.com) ### Why did Nintendo say it was changing the service price? Nintendo said it was adjusting Nintendo Switch Online pricing to “balance” service pricing across regions while continuing to offer a globally shared service. That explanation appeared in the company’s May 8 Japanese release covering the online service. The same release tied the broader hardware revisions to changes in market conditions and Nintendo’s assessment of its global business outlook. (nintendo.co.jp) In the United States, Nintendo of America separately said on May 7 that it will raise the Nintendo Switch 2 system’s suggested retail price to $499.99 from $449.99 beginning September 1, while leaving Nintendo Switch system pricing unchanged there. (nintendo.co.jp) ### What do the social-media posts appear to be referring to? Posts circulating on May 18 appear to be pointing to Nintendo’s previously published Japanese notice and to screenshots of regional storefront messages about upcoming membership-price revisions. Nintendo’s own corporate release provides the clearest verified timeline: July 1, 2026, for Japan’s Nintendo Switch Online price changes, with South Korea also slated for a revision. (nintendo.com) The U.S. storefront pages reviewed on May 18 did not show a matching July 1 service-price change. That means claims of a U.S.-wide Nintendo Switch Online increase on that date were not confirmed by the official Nintendo pages reviewed for this article. ### What should subscribers watch next? July 1, 2026, is the date Nintendo gave for the Japanese Nintendo Switch Online price revision, and the company said regional subsidiaries would provide details for other markets where applicable. (nintendo.co.jp) Subscribers looking for changes in their country will need to watch official Nintendo regional sites and membership-plan pages for updated pricing tables. (nintendo.com)