Gymshark opens U.S. gym
- Gymshark opened its first U.S. gym in Miami’s Wynwood neighborhood this week. (x.com) - The facility marks Gymshark’s physical expansion into the U.S. market with a branded fitness space in Wynwood. (x.com) - The move highlights the growing crossover between performance fashion brands and experiential retail or fitness real estate. (x.com)
Gymshark is opening its first public gym in the United States in Miami’s Wynwood district, pushing beyond apparel and into operating workout space. (retailtouchpoints.com) The site will be called Gymshark Lifting Club, and the company said it is scheduled to open in summer 2026. Founder and chief executive Ben Francis said customers had asked for a Gymshark gym for years. (retailtouchpoints.com) Gymshark picked Wynwood after running large Lift events in Miami, where the brand has previously drawn crowds of more than 20,000 people. Francis said Miami was the only place he considered for the first location. (fashionnetwork.com) The move extends a physical expansion that has accelerated in the last two years. Gymshark opened its first permanent U.S. store at Roosevelt Field Mall in 2025 and its first U.S. flagship, a 13,000-square-foot store at 11 Bond Street in New York, on December 13, 2025. (fashionunited.uk) (retailtouchpoints.com) Gymshark started in 2012 as an online-first fitness apparel brand. Opening a gym gives it a second kind of physical footprint: not just stores that sell leggings and lifting gear, but a place where members train under the company’s name. (fashionnetwork.com) That bet comes as the company is still growing. For the year ended July 31, 2025, Gymshark reported record revenue of £646 million, up from £607.3 million a year earlier, while pre-tax profit fell to £7 million from £11.9 million as it kept investing in expansion. (sgieurope.com) (sgbonline.com) Other activewear companies have experimented with stores, events, and studio partnerships, but running a full gym adds leases, staffing, programming, and equipment to a clothing business. Gymshark has not publicly detailed membership pricing or the size of the Miami facility. (footwearmagazine.com) (fitt.co) For Gymshark, Miami is the test. If Gymshark Lifting Club can turn event crowds and store traffic into paying gym members, the brand will have shown it can sell the workout and run the room where it happens. (fitt.co)
