Loewe Taps Théodore Pellerin as Ambassador
Loewe has named actor Théodore Pellerin as its newest brand ambassador. The appointment continues the trend of luxury houses expanding their ties to emerging talent in the film industry.
- Pellerin is the first male brand ambassador appointed under Loewe's new creative directors, Jack McCollough and Lazaro Hernandez, who recently took the helm. - The Canadian actor has a background in both independent and major productions, having worked with directors like Xavier Dolan, Ari Aster, and Eliza Hittman. - He recently gained significant industry recognition, winning the Louis Roederer Foundation Rising Star Award and earning nominations for both a César Award and an Independent Spirit Award for his roles in *Nino* and *Lurker*. - Pellerin cited a connection with the brand’s values, stating, "There's a real attention to detail, to the hand, to the time things take. That feels very close to acting." - His upcoming projects include filming *Milo* alongside Marion Cotillard and a role in Tom Ford's film, *Cry to Heaven*. - This appointment follows Loewe's previous strategy under Jonathan Anderson of aligning with talent from the film world, which included actors like Jamie Dornan and Josh O'Connor. - Pellerin recently portrayed fashion muse Jacques de Bascher in the 2024 series *Becoming Karl Lagerfeld*, deepening his connection to the Paris fashion world.
