OpenAI buys Hiro

OpenAI has acquired Hiro Finance, a startup that built an artificial intelligence tool for personal financial planning. (techcrunch.com) Hiro founder Ethan Bloch announced the deal on Monday, April 13, 2026, and OpenAI confirmed it to TechCrunch. The companies did not disclose a price. (techcrunch.com) Hiro said its app will shut down on April 20, 2026, and user data will be deleted from its servers on May 13, 2026. TechCrunch reported that Bloch said Hiro employees are joining OpenAI, and LinkedIn listed about 10 people associated with the company. (techcrunch.com) Hiro’s product asked users for details like salary, debt, monthly spending, and portfolio information, then modeled “what-if” decisions such as buying a $1 million or $1.5 million home or taking a year off work. The company said its software was built to make financial plans in minutes and let users inspect the math behind the answers. (hirofinance.com) On its homepage, Hiro described itself as an “AI personal CFO” and said it helped users plan, allocate portfolios, track net worth, and connect financial accounts through Plaid. The site also said the service was “for educational purposes only” and not legal, tax, or investment advice. (hirofinance.com; hirofinance.com) The founders pitched that product as a cheaper substitute for piecing together advice from search results, spreadsheets, budgeting apps, and meetings with advisers. On its about page, Hiro said Bloch and co-founder Rushabh Doshi started the company after working together at Digit, the savings app Oportun bought for $238 million in 2021. (hirofinance.com) TechCrunch reported that Hiro was founded in 2024 and launched its tool about five months ago. The startup was backed by Ribbit, General Catalyst, and Restive, but it never publicly disclosed how much it had raised. (techcrunch.com) OpenAI already markets ChatGPT to finance teams and financial-services companies for research, analysis, document work, and planning. Hiro adds a consumer money-management product and a team focused on financial math, a weak spot that large language models have historically struggled with. (openai.com; openai.com; techcrunch.com) The Hiro deal is also OpenAI’s second announced acquisition in about two weeks, after its purchase of Technology Business Programming Network, or TBPN, a media company known for a daily tech podcast. For Hiro users, the immediate deadline is simpler: export what you need before April 20. (engadget.com; techcrunch.com)