Icaro Media Group Expands to Europe
Icaro Media Group, an AI-powered media technology company, has announced its official expansion into Europe. The company has opened new regional offices in Madrid and Lisbon. The move is intended to support its multiscreen audience engagement platforms in the region.
- This European expansion builds on Icaro's 2025 acquisitions of Digital Out-of-Home (DOOH) companies RioVerde in Brazil and LiftMedia, which specializes in digital elevator advertising in Spain and Portugal. - The company's core business is providing a white-label, AI-powered Software-as-a-Service (SaaS) platform to telecommunications companies and media broadcasters, enabling them to deliver personalized content and create new revenue streams. - Icaro's product suite includes solutions for Over-the-Top (OTT) streaming, DOOH advertising networks, and an "Extended Engagement Experience (E3Hub)" that uses gamification like quizzes and rewards to increase user interaction. - The company's AI technology, named "KORE," was acquired through the purchase of EVNTL AI in 2021 and is used to mine social media and open-source news feeds for real-time, verifiable information. - Prior to this expansion, Icaro's primary markets were in Latin America and North America, where it has contracts covering over 220 million subscribers with various telecoms and media partners. - Paul Feller serves as the Chairman and Chief Executive Officer of the New York-headquartered company. - The expansion will focus on integrating Icaro's AI-driven engagement technology with the newly acquired physical DOOH networks to track and optimize user journeys from initial interaction to conversion.
