PUMA x Madhappy capsule
PUMA launched a 21-piece Madhappy spring capsule led by fresh Speedcat Plus colorways — the collection is being pitched as a top seasonal gift pick (collection reported Mar 23) (prismnews.com). PUMA also showcased 2026 World Cup pre-match shirts at a New York unveiling, with Morocco getting extra spotlight at the event (web briefs, Mar 23) (footyheadlines.com).
The capsule went live exclusively on Madhappy on March 6, with a wider Puma drop scheduled for March 12, and retail prices for pieces in the range of $50–$175. (hypebeast.com) (hypebeast.com wwd.com ) Puma and Madhappy specified a satin‑jacquard construction and a delicate micro‑floral motif for the collection’s key sneaker variant, and photographer Oliver Hadlee Pearch shot the campaign. (wwd.com) (wwd.com hypebae.com ) Colorways for the footwear and matching apparel skew pastel—examples listed by retailers include pink, blue, black and yellow—and the apparel assortment features pointelle jerseys, lace‑trimmed hoodies and striped poplin lounge shirts embroidered with both brands’ logos. (hypebae.com) (hypebae.com wwd.com ) Initial retail channels named in the launch plan were Madhappy.com and Madhappy stores for the exclusive release, followed by availability on the Puma app, Puma.com and select Puma flagship locations for the wider drop. (wwd.com) (wwd.com hypebae.com ) Puma and Madhappy described this as the follow‑up to an October collaboration that consisted of 19 pieces, positioning the new drop as an evolution in materials and seasonal palette. (wwd.com) (wwd.com ) At Puma’s New York reveal in Domino Square, Brooklyn, the brand showed kits and warm‑up designs for 11 national teams and framed the rollout with local cultural activations—an approach Puma said underscores its Africa‑focused commercial push and led to pronounced attention on Morocco’s designs at the event. (wwd.com) (wwd.com footyheadlines.com complex.com )
