AI Can Speed Up Rough Cuts by 60%
Generative AI tools are now speeding up the assembly of rough cuts in video editing by as much as 60%, according to Tim McCarthy, Head of Post at Ocelot Studios. In a podcast discussion, McCarthy noted that this allows human editors to focus more on narrative and emotional beats rather than sifting through footage. The same discussion highlighted the growing use of AI to quickly repurpose long-form content into numerous social-media-ready clips.
- AI-powered tools can deliver a return on investment of 300-600% by reducing traditional video production costs by 70-99% and increasing content output by a factor of ten. For example, a video that might cost $225 per clip using a traditional workflow could cost around $40 per clip with AI assistance. - Beyond editing, AI is being used in pre-production to generate scripts and storyboards, and in post-production for tasks like color correction, audio cleanup, and generating subtitles. Tools like Adobe's Remix can intelligently adjust music tracks to fit a specific video length without awkward cuts. - For B2B video, 42% of marketers who create multiple versions of video ads cite audience customization as their top use case for generative AI. Companies like Salesforce have used AI to create industry-specific ad variations for finance and healthcare, while LinkedIn has tailored video ads to different job functions like IT and HR. - New roles are emerging in the creative field due to AI, including "AI Creative Director" and "AI Video Producer," who will oversee the integration of AI tools and ensure content aligns with brand standards. - AI tools are enabling new forms of localization, such as "vubbing" (visual dubbing), which syncs actors' lip movements to dubbed audio in a different language, eliminating the need for reshoots for global campaigns. Platforms like Synthesia and HeyGen can generate multilingual dubbing at an 80% cost savings compared to traditional methods. - The impact on efficiency is significant, with some analyses showing AI can increase production velocity by over 500%. This is achieved by automating time-consuming tasks like logging footage and identifying key moments, reducing a process that could take hours to just minutes. - AI is not expected to replace creative roles but rather to handle repetitive, technical tasks. The human role is shifting towards providing the creative vision, making decisions on emotional tone, and ensuring the final narrative serves the story's intent. - Several B2B companies are already demonstrating the ROI of AI in video. Dialpad, in partnership with LinkedIn, repurposed Super Bowl content for a B2B ad campaign that resulted in a 45% increase in lead generation form completions. Travel company Agoda created personalized video recommendations that led to over 100 million impressions and a 2.5X increase in brand awareness.
