AWS live-routing push

AWS used the 2026 NAB Show in Las Vegas to show broadcasters how to switch, move, and repackage live video in the cloud with less delay. (aws.amazon.com) Live video production is the business of moving camera feeds from one place to another fast enough for a control room to cut the show in real time. AWS said its MediaConnect Router lets operators connect any live feed to any destination in any supported AWS region without rebuilding the workflow each time. (aws.amazon.com) AWS released MediaConnect Router as a generally available product on November 19, 2025, and said it can switch between primary and backup feeds, split regional versions, and route streams between private and public endpoints. The company said the service is available in all standard AWS Regions and can be managed from the console, application programming interface, or AWS Cloud Development Kit. (aws.amazon.com) Another part of the pitch is Time-addressable Media Store, or TAMS, which treats video more like a timeline in cloud storage than a stack of finished files. AWS said the model stores chunks of media in object storage behind an open application programming interface, so editors and automation systems can work from shared source material instead of duplicating clips across systems. (aws.amazon.com) AWS began pushing that TAMS model at NAB 2025 through its Cloud-native Agile Production program with the British Broadcasting Corporation, Sky, and partners. The company said the goal is an open, interoperable framework for fast-turnaround news, sports, and entertainment workflows built on a specification from BBC Research & Development. (aws.amazon.com) The lower-level plumbing is Media eXchange Layer, or MXL, a software link for moving uncompressed video and audio between processing tools running on standard servers. NAB session materials said MXL uses shared memory on one machine and remote direct memory access networking across machines to keep delay low in live production chains. (nabshow.com) That work sits inside the Dynamic Media Facility effort, which aims to replace fixed-purpose broadcast hardware with software components that can run on-premises or in the cloud. NAB materials described MXL as the layer that connects those software appliances inside a multi-vendor production cluster. (nabshow.com) AWS also used NAB to show how artificial intelligence fits on top of that transport stack. In its booth materials, the company said AWS Elemental Inference can generate vertical versions of live video during encoding in 6 to 10 seconds, a feature aimed at getting sports and entertainment clips onto phone-first platforms faster. (aws.amazon.com) The interoperability push is not just an AWS-only demo. TV Tech reported that Ross Video joined an 11-vendor MXL demonstration hosted at the AWS booth during the April 19-22 show, with vendors pitching lower processing overhead and less lock-in for software-based live production. (tvtechnology.com) Taken together, the NAB demos showed AWS trying to sell broadcasters a full cloud path for live operations: route feeds, store media by time, connect software tools, and spin out mobile-ready clips before the event is over. (aws.amazon.com)