Lubi renews with SunRisers

Lubi Industries is staying on as SunRisers Hyderabad’s principal sponsor for the 2026 Indian Premier League season, extending a team-brand tie-up into a second year. (themachinemaker.com) The announcement was published on April 14, 2026, and Lubi said the renewal keeps its branding linked to one of the Indian Premier League’s most-followed franchises. SunRisers Hyderabad’s official sponsors page lists Lubi among the club’s principal sponsors. (themachinemaker.com) (sunrisershyderabad.in) Lubi is an Ahmedabad-based engineering company with more than 60 years in pumps, motors, valves, heating, ventilation and air-conditioning systems, solar equipment and electric-vehicle charging products, according to the company’s announcement and follow-up coverage. SportsMint reported the renewal includes two campaign films featuring SunRisers Hyderabad players. (themachinemaker.com) (sportsmintmedia.com) In Indian Premier League team sponsorships, “principal sponsor” usually means one of the most visible commercial slots on team assets and campaign material, below only the title sponsor tier where that exists. SunRisers Hyderabad’s own site groups sponsors by title, principal and other categories, showing how crowded and tiered the commercial stack has become. (sunrisershyderabad.in) (moneycontrol.com) That matters for a business like Lubi because cricket gives industrial brands a mass audience they do not get from trade marketing alone. SportsMint said Lubi plans an integrated campaign around the season to push visibility and fan engagement in growth markets. (sportsmintmedia.com) (afaqs.com) The team side of the equation is straightforward: SunRisers Hyderabad remains a nationally recognizable franchise with recent on-field relevance. The official Indian Premier League site says SunRisers Hyderabad were runners-up in 2024 and finished sixth in 2025 under captain Pat Cummins. (ipl.com) (iplt20.com) SunRisers Hyderabad also has a longer history that makes the shirt valuable even in seasons without a title run. The franchise debuted in 2013 and won its first Indian Premier League championship in 2016, beating Royal Challengers Bangalore by eight runs in the final on May 29, 2016. (ipl.com) (espncricinfo.com) Neither Lubi nor the team disclosed financial terms in the reports published so far. For now, the clearest takeaway is that Lubi is treating a consumer-facing cricket property as a repeat marketing channel while SunRisers Hyderabad locks in another top-tier sponsor for the 2026 season. (moneycontrol.com) (themachinemaker.com)