Obsession consigue $28M segundo fin de semana

Variety reported on May 24 that “Obsession” was headed for about $28.2 million over the four-day Memorial Day holiday, giving the horror release one of the weekend’s biggest surprises. The film took in $22 million over the three-day weekend from 2,655 North American theaters, according to Variety’s Sunday estimates. The Hollywood Reporter said the second-weekend performance represented a 30% increase from the film’s debut. The result put “Obsession” behind Disney’s No. 1 opener “The Mandalorian and Grogu,” but ahead of several established studio titles over the holiday frame. ### How unusual is a second-weekend increase like this? Variety said the 30% gain over opening weekend was “virtually unprecedented” for a movie already in wide release. The outlet added that the pattern is especially rare for horror films, a genre that usually falls sharply after opening weekend. The Hollywood Reporter also described the hold as extraordinary in its Sunday box-office report. (variety.com) The Numbers listed “Obsession” at $22.4 million for the three-day weekend, up 30%, with a domestic total of $52.8 million after 10 days in release. That placed the film at No. 2 for the weekend behind “The Mandalorian and Grogu,” which opened to $82 million over three days and a projected $102 million over four. ### What were the raw box-office numbers? Variety’s Sunday estimates put “Obsession” at $22 million for the traditional Friday-to-Sunday weekend and $28.2 million through Memorial Day. (variety.com) The film opened the previous weekend to $17.2 million from 2,615 cinemas, Variety said. The theater count rose to 2,655 in the second frame, according to the same report. (the-numbers.com) Box Office Mojo’s weekend chart also showed the film’s strong positioning in the market, listing its opening weekend at $17.2 million and its Friday gross on May 22 at $6.07 million. Those figures tracked with the broader Sunday estimates showing that the movie was holding, and then expanding, against new competition over the holiday corridor. ### Who is behind “Obsession”? (variety.com) The Hollywood Reporter identified “Obsession” as a film from YouTuber Curry Barker. Forbes, citing the weekend estimates, described it as Barker’s breakout horror movie and said the cast includes Inde Navarrette and Michael Johnston. Variety described the film as a low-budget horror hit. (boxofficemojo.com) NBC News said word-of-mouth helped the film outperform the usual horror trajectory in its second weekend. That explanation was attributed to the outlet’s reporting on the holiday frame rather than to the studio in the materials reviewed. ### How did it compare with the broader Memorial Day market? (hollywoodreporter.com) Disney’s “The Mandalorian and Grogu” led the market with a projected $102 million over four days, according to Variety and the New York Times. NBC News reported that the overall four-day holiday weekend was expected to reach about $211 million, down from roughly $330 million a year earlier. Within that softer overall frame, “Obsession” stood out as one of the few titles gaining momentum rather than losing it. (nbcnews.com) The Washington Post said studio estimates released Sunday showed “The Mandalorian and Grogu” at $82 million for the three-day weekend. That left “Obsession” as the clear runner-up on domestic charts, based on the Sunday figures available before final Memorial Day totals. (variety.com) ### What comes next after the holiday estimates? Final domestic grosses are typically updated after Memorial Day on May 25, when studios and box-office trackers publish actuals for the four-day frame. The next benchmark for “Obsession” will be whether its post-holiday weekday business holds after a second weekend that Variety pegged at $28.2 million and The Numbers put at a $52.8 million domestic total after 10 days. (variety.com) (washingtonpost.com)