Augusta's Giving Day smashes record
Augusta University raised a record $629,000 during its seventh annual Giving Day, driven by a time‑bound digital push, heavy volunteer engagement, and peer‑to‑peer outreach—donor participation also hit an event high. The result underscores how concentrated, visible campaigns with volunteer networks can reactivate lapsed donors and mobilize broad alumni support quickly. (hd983.com)
Augusta Gives took place on March 18, 2026 as the campaign’s seventh annual day of giving. (jagwire.augusta.edu) More than 1,100 donors participated in the 24‑hour event, the highest single‑day donor count in the campaign’s history. (jagwire.augusta.edu) Student engagement produced measurable lift: 293 students gave overall, and more than 125 students participated specifically in Homecoming Court “coin wars” and lawn‑party activities that drove power‑hour momentum. (jagwire.augusta.edu) Faculty and staff were the largest donor group with 295 unique donors, while alumni participation totaled 288 unique donors, showing a close three‑way split among campus constituencies. (jagwire.augusta.edu) Philanthropy leadership used a matching incentive—Jeff Snow, Augusta’s executive vice president of Philanthropy and Alumni Engagement, and his wife Mia Alexander‑Snow, PhD, matched student gifts dollar‑for‑dollar up to $2,000 to amplify student giving. (jagwire.augusta.edu) Tactical power hours included an Athletics Power Hour that generated 164 donors and carried a $1,200 bonus award for the area with the most unique supporters. (jagwire.augusta.edu) The campaign reached donors in all 50 U.S. states plus Washington, D.C., a first in the seven‑year history of Augusta Gives. (jagwire.augusta.edu) Augusta’s broader giving infrastructure highlights small‑gift accessibility—minimum online gifts start at $5, and in the prior year 724 of 974 gifts were $100 or less—while organizers have already set the next Augusta Gives date for March 17, 2027. (mcgfoundation.org)
