Millet Momos Go Big
Shantanu and Preeti’s millet momo brand — pitched as a healthier alternative to maida dumplings — has expanded to 30+ outlets and raised around ₹9 crore, signaling demand for healthier street‑food innovations in India. (x.com) The chain’s growth shows how traditional snacks can be reworked for wellness‑minded urban consumers. (x.com)
The brand runs a branded website that markets “millet momos” and lists product information and shop locations under the name Millet Momos. (milletmomos.com) A YouTube channel titled “milletsmomo” features videos in which a person named Shantanu appears and identifies himself as the founder of the millets momo business. (youtube.com) Regional reporting has documented millet momos as a growing culinary trend and cultural revival—Deccan Herald covered a millet-momo revival in Arunachal Pradesh and Scroll profiled Monpa millet-momo traditions. (deccanherald.com) (scroll.in) Industry infrastructure for millet startups exists: the IIMR-run Nutrihub incubator has been cited as powering millet-focused food entrepreneurs, and national reporting noted a government-linked production‑linked incentive scheme for millets with an outlay reported at ₹800 crore. (thehindubusinessline.com) (theprint.in) I searched the company’s public channels, national business outlets and cultural coverage and found no independent reporting in major business media or funding databases that corroborates the fundraising figure or outlet expansion attributed to the founders; the original social post provided in the card links to X but was not backed by a separate press disclosure on mainstream sites. (milletmomos.com) (x.com)
