Expert on Question-Based Content Strategy
“Create content that answers questions, which will generate more questions and engagement,” advises SEO and marketing expert Favour Obasi-ike. She recommends that businesses use tools like AnswerThePublic.com to uncover trending questions their audience is asking. This strategy positions a brand as a helpful resource and provides a sustainable source for social media and blog content.
- A question-based content strategy is effective for SEO because it directly targets the long-tail keywords people use when searching for information, which can lead to higher-quality leads. This approach also increases the chances of being featured in Google's "People Also Ask" sections and featured snippets, which can significantly boost organic traffic. - On Instagram Reels and TikTok, a popular tactic is to create a video asking followers for their questions and then producing subsequent videos that answer them, often displaying the user's question as text on the screen. This not only provides social proof of audience engagement but also a continuous stream of content ideas. For local businesses, this could involve questions about product usage, the story behind the business, or tips related to their industry. - For restaurants and e-commerce businesses, user-generated content (UGC) campaigns can be built around questions. For example, a restaurant could run a contest asking customers to share a photo or video answering the question, "What's your favorite memory at our restaurant?" with a specific hashtag. Similarly, an e-commerce brand can ask customers to share videos showing how they use a product to solve a particular problem. - AI tools like ChatGPT can be used to brainstorm engaging questions for a specific target audience. For instance, a wellness studio could use the prompt, "Generate 10 thought-provoking questions about self-care for busy professionals," to get a list of potential conversation starters for their social media channels. - Canva's "Magic Design" feature allows for the quick creation of visually appealing question-based graphics for Instagram Stories and posts. You can input a simple text prompt, and the tool will generate a variety of templates with different layouts, colors, and fonts that can be customized. This is useful for creating polls, "this or that" style questions, and other interactive story elements. - Video editing apps like CapCut offer features to create engaging Q&A videos. You can use text overlays to display the question, add background music and sound effects to make the video more dynamic, and use the auto-captioning feature to ensure your content is accessible to a wider audience. - In the health and wellness space, a powerful question-based Reel strategy involves debunking common myths. For example, a nutritionist could create a Reel with the title, "Does eating after 7 PM really make you gain weight?" and then proceed to answer the question with evidence-based information. This positions the creator as a knowledgeable resource and provides valuable content to their audience. - For local retail businesses, a successful TikTok strategy involves creating "how-to" videos that answer common customer questions about their products. A clothing boutique, for instance, could create a short video showing different ways to style a scarf in response to a follower's question. This not only provides utility but also subtly promotes their products.
