Lay's 'Last Harvest' Wins Top Super Bowl Ad
The Lay's "Last Harvest" commercial was ranked as America's favorite ad of Super Bowl LX, according to a poll by HarrisX. Ads from Ring, Pepsi, Google, and the Blue Square Alliance Against Hate rounded out the top five. The survey, which polled nearly 138 million viewers, noted that themes of modern Americana and family-centered stories performed well across demographics.
- "Last Harvest" was directed by Academy Award winner Taika Waititi and is a thematic sequel to Lay's 2025 Super Bowl ad, "The Little Farmer," continuing the focus on the brand's farming roots. - The ad's narrative, which follows a father passing down his potato farm to his daughter, was inspired by the real-life Neumiller Farms in Illinois, a supplier for Lay's for several decades. - This was the first time Lay's aired two commercials during the Super Bowl; the second ad, "The Lay's Challenge," promoted a consumer activation for a chance to receive a bag of chips from potato to door in 72 hours or less. - The creative agency behind "Last Harvest" was Highdive, which also worked on the brand's successful 2025 campaign, signaling a consistent strategy focused on emotional storytelling and brand heritage. - In addition to the ad campaign, PepsiCo, Lay's parent company, committed over $1 million to support the next generation of U.S. farmers through educational and financial assistance programs. - The Blue Square Alliance Against Hate, which ranked in the top five, is a non-profit founded by New England Patriots owner Robert Kraft to combat antisemitism. - The Alliance's ad, "Sticky Note," was part of a $15 million campaign and depicted a high school student being bullied for being Jewish, aiming to raise awareness of rising antisemitism. - The HarrisX poll evaluated ads on seven metrics: believability, clarity, memorability, likelihood to share, comparability, impact on reputation, and call to action.
