Jacob Elordi for Chanel
- Actor Jacob Elordi was announced as the new face of Bleu de Chanel in a social campaign reveal this week. (x.com) - The campaign images posted on social collected roughly 119 likes and additional media views. (x.com) - The casting continues the trend of fragrance brands using young film actors to refresh legacy perfume campaigns. (x.com)
Chanel has named Jacob Elordi the new face of Bleu de Chanel, handing one of its biggest men’s fragrance campaigns to the 28-year-old actor. (yahoo.com) The announcement landed on April 23, 2026, and Chanel said Elordi’s campaign will roll out in May. The first images were shot by photographer Karim Sadli. (beautyscene.net) Chanel’s Thomas du Pré, the brand’s head of global creative resources for fragrance and beauty, said in a statement that he had followed Elordi’s career since *Euphoria*. Elordi said Bleu de Chanel has “strong ties to cinema” and called joining that history “an honour.” (yahoo.com) Bleu de Chanel is not a new scent looking for a first audience. Chanel says it launched the fragrance in 2010, with French actor Gaspard Ulliel fronting the original campaign in a film directed by Martin Scorsese. (chanel.com) That history makes the casting notable inside luxury beauty, where fragrance ads often run like short films and celebrity changes are infrequent. Trade and fashion coverage described Elordi as only the third man to front Bleu de Chanel, after Ulliel and Timothée Chalamet. (luxurylondon.co.uk) The move also deepens Elordi’s relationship with Chanel beyond a single fragrance booking. Chanel’s N°5 page already featured him in “See You at 5,” a campaign film with Margot Robbie, before this Bleu de Chanel appointment. (chanel.com) Bleu de Chanel remains one of Chanel’s core men’s fragrance lines, with the house currently selling the original range alongside Bleu de Chanel L’Exclusif. Chanel’s U.S. site lists multiple Bleu formats, including eau de toilette, eau de parfum, parfum and grooming products. (chanel.com) Elordi arrives at a moment when luxury brands keep leaning on film actors with large fan bases and strong fashion followings to refresh long-running fragrance franchises. Chanel is betting that one of Hollywood’s most visible young stars can carry a scent first launched 16 years ago into its next campaign cycle. (yahoo.com)
