Pronto Raises $25M for Hyperlocal Services
Quick home services startup Pronto has raised $25 million to expand its hyperlocal instant household help across India. The funding signals continued investor confidence in on-demand, neighborhood-focused business models.
This Series B round was led by Epiq Capital, with returning investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures also participating. The investment catapults the nine-month-old startup's valuation to $100 million, a significant jump from its $45 million valuation just six months prior. This brings Pronto's total funding to approximately $40 million. The company, founded by 23-year-old Anjali Sardana, has seen explosive growth, scaling from around 1,000 daily bookings to over 18,000 in just seven months. Operating in 10 cities, Pronto has expanded from five "micromarkets" to over 150, demonstrating a strong product-market fit with a median time of just two days between a customer's first and second booking. Pronto's model focuses on formalizing India's traditionally informal domestic help sector by offering on-demand services like cleaning and laundry within about 10 minutes from hyperlocal hubs. The platform works with approximately 4,500 active professionals, 99% of whom are women, who receive structured shifts and a median monthly income of ₹23,000 to ₹25,000. The fresh capital is earmarked for onboarding and training more service professionals to meet demand that is growing 20% week-over-week. While the company has burned through about $8 million to date, its oldest micromarkets in Gurugram are now reporting positive contribution margins, signaling a potential path to profitability as newer locations mature. Investor confidence is rooted in the massive, largely untapped market for home services in India, where online penetration is currently less than 1% of the total market value. Pronto's key challenge is scaling its supply of trained professionals, with referral incentives being a major channel for new workforce acquisition. The rapid growth places Pronto in direct competition with established players like Urban Company and other venture-backed startups such as Snabbit. The company's strategy involves going deeper into its existing ten cities, including Delhi NCR, Bengaluru, and Mumbai, rather than immediate widespread expansion.
