Strava makes Athlete Intelligence paid

Strava has changed how its AI workout-summary feature is distributed and controlled. The company’s current help pages say Athlete Intelligence is available to “Strava subscribers and athletes with a free trial,” and add that subscribers who had previously disabled the feature must contact support to get it back. That language marks a shift from the way Athlete Intelligence was introduced. Strava’s 2024 product announcement described the feature as a public beta for paid subscribers, pitched as a tool that turns workout data into short post-activity insights and guidance. ### What exactly changed on Strava’s side? Strava’s current support article no longer offers a user-facing switch to leave the Athlete Intelligence beta. (support.strava.com) Instead, the page says the feature is for subscribers and trial users, and tells people who had disabled it before to contact support if they want it restored. Liputan6 reported on September 2 that Athlete Intelligence had become a paid feature and that users no longer had an option to turn it off through settings. (press.strava.com) That account aligns with the language now visible on Strava’s own help documentation. ### Who can still see Athlete Intelligence? Strava’s help center says Athlete Intelligence is available to subscribers and athletes on a free trial, not to standard free-tier users. (support.strava.com) The same page says the feature applies to recorded runs, rides, hikes, walks, and virtual rides and runs. Lifehacker Australia, citing the updated setup, reported that free accounts still do not get the summaries, while premium subscribers now get them as part of the subscription package. (liputan6.com) That matches Strava’s support language describing the feature as part of subscriber access. ### Can users turn the AI summaries off themselves? (support.strava.com) Strava’s currently published support material does not show a self-serve opt-out for Athlete Intelligence. The article instead points users toward support if they had previously disabled the feature and want it restored. Third-party reports published in late August said the company had removed the opt-out for premium users. (au.lifehacker.com) Those reports described the change as an August policy update, but Strava’s own support page is the clearest public evidence that the self-managed off switch is no longer being presented to users. ### How does this fit with Strava’s broader training push? (support.strava.com) Runna said on August 25 that it had partnered with Loughborough University to embed sports-science research into its coaching platform. Strava’s press site carried the same announcement and described Runna as part of Strava. Endurance.biz reported on September 1 that the partnership would feed Loughborough research into Runna’s training logic, including pace progression, distance progression and recovery protocols. (qoo10.co.id) Loughborough said the work would draw on academic research on training load, intensity distribution and recovery. ### What should users watch next? (runna.com) Strava’s support pages are now the main public source for how Athlete Intelligence is handled, including who gets access and whether support intervention is required. The company’s subscription-features page and Athlete Intelligence help article were both updated within the past two weeks, according to the published page metadata. (endurance.biz) Runna’s next visible step is the Loughborough integration announced for its coaching platform. The partnership was announced on August 25, 2026, by Runna, Strava’s press site and Loughborough University. (runna.com) (support.strava.com)