Subway revives tacos on May 13

Subway is bringing tacos back — but the important catch is that this is happening in Japan, not across the U.S. Starting May 13, Subway Japan is launching three limited-time taco sandwiches and reviving its flatbread for the first time in four years. The move runs through May 26 and comes with a new mojito-style ginger ale meant to round out the whole summer-Mexican theme. (subway.co.jp) ### So what’s actually coming back? Subway Japan is selling three taco sandwiches: Chunky Salsa Taco, Rich Cheese Taco, and Mexican Meat Taco. The company says the taco line has been a recurring seasonal favorite, but this year’s hook is the bread — the flatbread format is returning as a limited option after a four-year gap. Customers can also choose regular bread instead. (subway.co.jp) ### Why does the flatbread matter? Because that seems to be the real nostalgia play here. Subway Japan is framing the comeback around the texture and format of the bread as much as the fillings — thin dough, toasted, chewy inside, crisp outside. Basically, this is not just “taco flavors in a sandwich.” It is “the taco series plus the bread people remember.” ### What are the specifics? (subway.co.jp) The flatbread versions are priced at ¥680 for Chunky Salsa Taco, ¥700 for Rich Cheese Taco, and ¥640 for Mexican Meat Taco. Regular-bread versions are cheaper at ¥630, ¥650, and ¥590. Subway also listed calories for each build, and the new mojito-style ginger ale is priced at ¥390. ### Is anything new besides the bread? Yes — one sandwich and one drink stand out. (subway.co.jp) The salsa taco has been updated with sauce made with pineapple, mango, and apple, which is meant to make the heat juicier and a little richer. Then there’s the mojito-style ginger ale, with mint and lemon, which Subway is pitching as the summer pairing for the spicy sandwiches. ### How long will this be around? (subway.co.jp) Not long. The sales window starts on May 13, 2026, and runs through May 26, though Subway says the products can end earlier if stores sell out. The promotion covers Subway locations nationwide in Japan, with some exceptions for stores inside leisure facilities and certain other locations. ### Is there a deal attached? There is. During the same May 13 to May 26 window, Subway Japan is running a “Taco Festival” promotion. (subway.co.jp) Potato-and-drink sets paired with the three flatbread taco sandwiches get a ¥150 discount. The discount does not apply if you switch to regular bread. ### Why does this matter beyond one menu item? Because it shows how regional Subway menus have become. (subway.co.jp) The U.S. Subway site is still centered on its standard sandwiches, wraps, bowls, and catering lineup, with no sign of this taco relaunch. So the story here is less “Subway is changing globally” and more “Subway Japan is leaning into short, seasonal, locally marketed menu bursts.” ### Bottom line? (subway.co.jp) If you saw chatter about Subway tacos returning on May 13, that part is real. But it is a Japan campaign run by WATAMI FAST CASUAL MANAGEMENT, built around a two-week taco promotion and the comeback of flatbread after four years — not a broad Subway menu revival everywhere. (subway.com)