Ministop’s halo‑halo drop
Japan’s Ministop is launching a new Halo Halo Fruit Ice Strawberry with Condensed Milk on April 17 and is promoting it with a huge coupon giveaway — 100,000 100‑yen coupons will be distributed via retweet campaigns. If you’re in Japan mid‑April and like seasonal convenience‑store sweets, that’s a cheap, limited‑time treat to plan around. (x.com)
Ministop is turning a seasonal dessert launch into a lottery: from Friday, April 10 to Thursday, April 16, it is giving away 100,000 digital coupons worth 100 yen off a new halo-halo drink-dessert that goes on sale on Friday, April 17. The coupon is tied to one item, not a storewide discount, and winners are picked right after they apply. (ministop.co.jp) The new item is called Halo Halo Fruit Ice Strawberry with Condensed Milk, and Ministop’s campaign page says the coupon can be used from April 17 through April 30. The company requires people to follow its official X account, repost the campaign post, and submit through the campaign site. (ministop.co.jp) Halo-halo is not a random brand name here. Ministop’s product page says “halo-halo” comes from Tagalog and means “mixed,” a reference to the Filipino shaved-ice dessert that combines sweet ingredients and ice in one cup. (ministop.co.jp) Ministop has been selling its own halo-halo line in Japan for years, and the chain now treats it like a warm-weather ritual. Its official halo-halo page presents the category as a standing cold-sweets lineup sold nationwide, though the company notes some stores may not carry every item. (ministop.co.jp) The strawberry version sits inside Ministop’s “fruit ice” branch of halo-halo, which is built around frozen fruit rather than plain shaved ice. A 2025 company release said this series began in 2017 and paired frozen fruit with Ministop’s Hokkaido milk soft-serve. (ministop.co.jp) That 2025 release priced the earlier Halo Halo Fruit Ice Condensed Milk Strawberry at 490 yen before tax, or 529.20 yen including the takeout tax rate. If the 2026 version lands near that level, a 100-yen coupon cuts a noticeable chunk off a convenience-store dessert, which helps explain why Ministop is using scale instead of scarcity in the promotion. (ministop.co.jp) Ministop is also making the giveaway easy to spread because reposts on X are part of the entry requirement, while quote-posts do not count. The campaign page says private accounts are ineligible, entries are limited to one per person during the campaign, and the offer is limited to residents of Japan. (ministop.co.jp) There is one practical catch for anyone planning around the launch date. Ministop says some stores may not stock the item, and it tells coupon winners to confirm availability before trying to redeem the discount. (ministop.co.jp) This is also not a one-off tactic for the chain. Ministop’s campaign page currently shows other X repost giveaways, including a 10,000-winner coupon campaign for a canned highball, which suggests the company is using social media coupons as a repeat traffic tool rather than a special experiment for this dessert. (ministop.co.jp, ministop.co.jp) So the actual mid-April play in Japan is simple: enter before April 16, check whether your local Ministop carries the new strawberry halo-halo on April 17, and use the coupon before April 30 if you win. The product is seasonal, the discount is digital, and the whole campaign is built to push people from one repost to one store visit. (ministop.co.jp, ministop.co.jp)
