The Sims 4 Gets Moola

EA is rolling out virtual currency called "Moola" for The Sims 4 along with an official marketplace. The update includes a "Maker" program letting content creators sell mods directly through the platform for a share of Moola revenue.

For the first time, custom content is coming to console versions of The Sims 4, though it will be exclusively through the new paid marketplace. The marketplace is set to launch on PC and Mac on March 17, with a console release scheduled in the following months. This official channel will only feature cosmetic items like clothing and furniture, not gameplay-altering mods. Makers' creations sold on the official marketplace must be exclusive to that platform. However, EA has stated that creators can continue to offer free or paid early-access content on other platforms like Patreon, as long as it's not the same content sold in the official marketplace. This move represents a significant shift in EA's approach to paid custom content, which was previously against the game's terms of service. In 2022, EA clarified its policy to officially allow for a "reasonable early access period" on platforms like Patreon before mods must be released for free, a practice that had become common within the community. To improve the safety and accessibility of mods, EA partnered with Overwolf in late 2022 to create an official mod hub and manager through CurseForge. This platform was designed to be a centralized and safer space for players to download both free mods and custom content. Creators in the new "Maker" program will receive approximately 30% of the revenue from their sales. For comparison, Roblox offers creators a revenue share that can range from 50% to 70% for premium games, while Second Life offers its creators around a 90% share of transactions. The virtual currency, Moola, must be purchased with real money and is non-refundable. Prices range from 200 Moola for $2.49 to 5,500 for $49.99. Community reactions have been mixed, with some players expressing excitement for console access and others voicing concern over the introduction of microtransactions for content that has largely been free.

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