Hands-on DIY event in Osaka
- rom&nd cosme is hosting a DIY ballpoint-pen decor event at PLAZA Osaka for shoppers in early May. - Customers who buy two or more items can assemble custom kits on-site between May 2–5 at the store. - The tie-up blends beauty retail and home-craft experiences, appealing to weekend makers and decor-minded shoppers. (x.com)
PLAZA’s Lucua Osaka store will host a rom&nd do-it-yourself pen-decor event from May 2 to May 5 for shoppers who buy at least two items. (plazastyle.com) (x.com) The store is on the sixth floor of Lucua at 3-1-3 Umeda, Kita Ward, Osaka, and keeps 10:30 a.m. to 8:30 p.m. hours, giving the event a four-day run during Japan’s Golden Week holiday stretch. (plazastyle.com) (visitinsidejapan.com) PLAZA’s online store is already selling rom&nd’s ZO&FRIENDS “DIY set” tint for ¥1,650, described as a kit that shoppers assemble themselves after decorating the inner container with included stickers. (plazastyle.com) A separate rom&nd x ZO&FRIENDS tint sells for ¥1,540 and also includes stickers, showing the Osaka event is tied to a broader push around customizable packaging rather than a one-off in-store freebie. (plazastyle.com) PLAZA positions itself as a lifestyle retailer that mixes beauty, stationery, toys and home goods, so a pen-decor station fits the chain’s existing mix of cosmetics and small craft items. (plazastyle.com) rom&nd, the South Korean cosmetics brand behind Juicy Lasting Tint and other lip products, has built a large retail footprint in Japan through chains such as PLAZA, where its branded product listings span lip, brow and gloss lines. (en.romand.co.kr) (plazastyle.com) The collaboration also leans on character merchandising: PLAZA’s product page says the ZO&FRIENDS line is based on a cat character linked to G-DRAGON, with stickers and illustrated packaging bundled into the cosmetics. (plazastyle.com) For shoppers in Osaka, the pitch is simple: buy two rom&nd items, sit down at Lucua Osaka between May 2 and May 5, and leave with a pen assembled on the spot instead of just another bag of cosmetics. (x.com)
