AI Sales Platform Firmable Raises $14M
AI-native sales platform Firmable raised a $14M Series A to fund its global expansion. The round, led by Airtree, underscores continued investor appetite for AI-driven go-to-market and sales enablement tools that can automate and optimize the sales cycle.
The founding team behind Firmable consists of Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian, all veterans of the enterprise software company Aconex. Jasper, the former co-founder and CEO of Aconex, led the company to a $1.6 billion acquisition by Oracle, a history that lends significant credibility to their new venture. Firmable's strategy hinges on creating its own proprietary sales dataset from the ground up, a move to differentiate itself in a crowded market where many competitors license the same third-party data feeds. Co-CEO Leigh Jasper notes that this approach tackles the issue of stale, duplicated, and US-centric data common in other sales intelligence tools. The Melbourne-based company currently serves over 1,000 customers across Australia, New Zealand, and eight other Asia-Pacific markets, including major names like CBRE, Monday.com, and Canon. This funding is earmarked for an aggressive expansion into the competitive U.S. market. Lead investor Airtree is a Sydney-based venture capital firm with $2 billion in assets under management. Their portfolio includes several billion-dollar companies like Canva, Linktree, and Go1, showcasing a track record of backing successful tech firms in the region. The investment in Firmable aligns with a broader industry shift towards "agentic AI," where systems move beyond just providing intelligence to autonomously executing multi-step tasks. The new capital will help build out these AI agents that can automatically enrich CRM records, prioritize accounts, and orchestrate outreach. This Series A round follows a $9M seed round in 2024, also from Airtree, and reportedly raises Firmable's post-money valuation to nearly $100M. The global AI-powered sales tool market was valued at over $5.3 billion in 2026, with projections to more than double by 2034, indicating a strong market for tools that enhance sales team productivity.
