Bills project 40 targets for Keon Coleman

Buffalo Rumblings published a May 19 projection of the Buffalo Bills’ 2026 passing volume that assigned Keon Coleman about 40 targets from quarterback Josh Allen. The projection was part of a broader estimate of how Allen’s regular-season attempts could be divided across the Bills’ pass-catching group after the team’s offseason addition of DJ Moore. Yahoo Sports also carried the same target-projection analysis on May 19. (buffalorumblings.com) The projection arrives as Buffalo opens organized team activities this week and as outside analysis has shifted from draft review to roster sorting. (buffalorumblings.com) Sports Illustrated said in a separate report that four Bills players enter OTAs with jobs on the line as the club starts shaping its 53-man roster. (si.com) ### Where does the 40-target number come from? Buffalo Rumblings framed the Coleman figure inside a full-team target forecast for 2026, built around a projection of Allen’s total pass attempts and the expected share for each major receiving option. The outlet said the exercise was meant to estimate how often Allen would throw to Moore and then extend that logic across the entire pass-catching group. Yahoo Sports republished the same analysis. (buffalorumblings.com) The 40-target estimate for Coleman signals a smaller role than a top-two receiving option would normally command, because the projection places heavier volume elsewhere in the offense. The article’s setup centered on Moore’s expected usage and treated the rest of the receiver room as a distribution question around him. (si.com) ### Why is Coleman’s projected share notable? Keon Coleman entered the league as one of Buffalo’s higher-profile recent receiver investments, so a 40-target projection stands out because it suggests limited weekly volume if the full receiving corps stays healthy. The Buffalo Rumblings piece tied that squeeze to the shape of the room around Moore and the Bills’ other established pass catchers. (buffalorumblings.com) Yahoo Sports’ pickup of the same analysis gave the projection a wider audience on the same day Buffalo moved into OTA coverage. That timing matters because target forecasts in May often double as depth-chart indicators, even when teams have not yet begun full training-camp competition. That is an inference from the timing of the publications and the OTA calendar, not a stated team position. (buffalorumblings.com) ### Which Bills are under pressure as OTAs open? Sports Illustrated reported that four Bills players could have jobs on the line during OTAs, identifying roster battles that extend beyond the receiver room. The report said Buffalo opens OTAs with a veteran-heavy roster but with several spots still unsettled. (buffalorumblings.com) The Sports Illustrated piece specifically discussed punter Mitch Wishnowsky, guard Alec Anderson and edge rusher Landon Jackson among the players facing competition. The report said Buffalo drafted punter Tommy Doman Jr., added veteran guard Austin Corbett to compete with Anderson, and could revisit Jackson’s place after a limited rookie impact. ### How should readers connect the target projection and OTA story? Buffalo’s OTA week has produced two parallel storylines: one about how Allen’s passes may be allocated, and another about which players need a strong spring to secure roles. (buffalorumblings.com) Coleman’s projected 40 targets sit in the first category, while the Sports Illustrated report captures the second. (si.com) Buffalo Rumblings also noted in a separate May 19 roundup that the Bills were beginning OTAs, pulling the target discussion into the same news cycle as roster-battle coverage. That leaves Coleman entering the spring with a published projection that points to a narrower slice of the passing game than some Bills observers may have expected. (si.com) ### What comes next for Buffalo’s receiver picture? The Bills’ next public checkpoints are the OTA practices now underway and the later offseason program that will further define receiver usage and back-end roster spots. Sports Illustrated’s OTA report said the fight for Buffalo’s 53-man roster begins this week, while the May 19 target projection offers an early outside benchmark for where Coleman could fit if the current hierarchy holds. (si.com) (buffalorumblings.com 1) (buffalorumblings.com 2)