Lind Hotels expands Philippines

The Lind Hotels is moving beyond Boracay, with a Coron resort planned for 2027 and a Siargao property slated to follow. (philstar.com) The company said the expansion marks its shift from a single-property brand into a multi-island portfolio in the Philippines. Henrichs said the group wants to grow “step by step” rather than scale quickly. (philstar.com) The Lind’s website now lists dedicated Coron and Siargao pages alongside Boracay, even as the Boracay resort remains the only operating property in the chain. The Boracay hotel sits on Station 1, White Beach, in Malay, Aklan, and the company markets it as a five-star beachfront property. (thelindhotels.com, thelindhotels.com, thelindhotels.com) The Boracay flagship has also given the brand an international calling card. Michelin’s hotel guide lists The Lind Boracay with 118 rooms on Station 1 and describes it as part of its hotel selection in the Philippines. (guide.michelin.com) The timing lines up with a broader tourism rebound in the Philippines. The Department of Tourism said the country logged 5,949,350 foreign visitors in 2024, up from 5.45 million in 2023, even though it missed its 7.7 million target. (tribune.net.ph, manilabulletin.com.ph) Coron and Siargao are two of the country’s strongest island draws, but they sell different trips. Coron is known for limestone islands and diving in Palawan, while Siargao is best known for surf breaks led by Cloud 9 and a tourism economy that has expanded beyond surfing. (ilo.org, palawan-news.com) Local officials in Coron have said the town was targeting 500,000 arrivals as tourism recovered, while Palawan News reported domestic travelers still accounted for most of Coron’s visitors in 2024. In Siargao, the International Labour Organization said the island’s tourism offer now includes beaches, lagoons, mangroves and inland attractions alongside surfing. (palawan-news.com, palawan-news.com, ilo.org) For travelers, the expansion points to more branded upper-end hotel supply in destinations where independent resorts and smaller local operators have long dominated. For The Lind, it turns a Boracay beach address into a test of whether one Filipino hotel brand can travel across the archipelago without losing the identity that built its name. (philstar.com, thelindhotels.com)