Bugatti sells a $23.6k bike
Bugatti is launching an ultra-limited Factor ONE road bike — 250 units priced at $23,599 each — bringing hypercar styling and aero tech to cycling (caranddriver.com). The bike packs aerodynamic parts that exceed UCI competition limits — the front fork is nearly 1.3 inches outside the rules to cut drag and boost stability ( ).
Bugatti unveiled the Bugatti Factor ONE in partnership with Factor Bikes on March 18, 2026, framing the project as a fusion of the two firms’ engineering philosophies. (newsroom.bugatti.com)) The build includes Black Inc Bugatti Hyper 62 wheels with a 62mm rim profile and a claimed weight of 1,298 grams for the pair. (factorbikes.com)) Factor describes those wheels as using a co-moulded, rim‑to‑rim carbon spoke construction and precision hub internals intended to reduce rolling losses and maximise stiffness. (factorbikes.com)) Several components were bespoke for the collaboration: CARBON‑Ti rotors and chainrings, a custom Selle Italia saddle, and specially finished Continental tyres developed for the bike. (media.factorbikes.com)) The frame finish uses an exposed 3K twill carbon weave, a two‑tone split graphic borrowed from Bugatti styling, and a reinterpreted “Dancing Elephant” emblem based on Rembrandt Bugatti’s historic sculpture. (factorbikes.com)) Factor notes it designs, prototypes and manufactures frames in‑house under founder Rob Gitelis, who spearheads the company’s engineering-driven product development. (newsroom.bugatti.com)) For context within Factor’s lineup, the standard Factor ONE range has been listed previously with base pricing around $7,599 and options pushing models toward roughly $14,499. (robbreport.com)) Factor is fielding enquiries and publishing full product imagery and specs on its official media and product pages. (media.factorbikes.com))
