Alpha Rejects ₹213 Crore Netflix Deal
YRF's Alpha starring Alia Bhatt and Sharvari rejected a ₹213 crore Netflix OTT deal to prioritize theatrical release. The offer exceeded Dhurandhar's ₹285 crore acquisition and reflects confidence in the film's content, with box office expectations of ₹200-250 crore nett.
- *Alpha* is the first female-led film in the YRF Spy Universe, a shared cinematic world that includes the *Tiger* franchise, *War*, and *Pathaan*. - The movie is directed by Shiv Rawail, who previously directed *The Railway Men*, and also stars Bobby Deol and Anil Kapoor in significant roles. - The film's production timeline has been extended due to "unrealistic" and lengthy visual effects work, pushing its release date from an original December 2025 slot to April 17, 2026, with reports suggesting it could be postponed again. - A spokesperson for Yash Raj Films officially denied the streaming rumors, stating they were "baseless" and intended to show a "heroine-fronted film in an unflattering light," emphasizing that *Alpha* is a "tentpole movie" for the studio. - This decision comes as streaming platforms have become more selective with film acquisitions, with average movie acquisition costs dropping by 25-40% compared to the pandemic era. - Hrithik Roshan is slated to make a cameo appearance in the film, reprising his role as Kabir from the movie *War*. - Yash Raj Films has recently favored a "less is more" marketing strategy for its major releases, often forgoing traditional pre-release interviews to build in-theater anticipation.