Miu Miu casts Gigi Hadid

Miu Miu has put Gigi Hadid at the center of its 2026 leather-goods campaign, with Steven Meisel shooting the images released by the brand on April 1. (pradagroup.com) Miu Miu’s campaign text says Hadid plays “a bold and emancipated character” who moves into a bourgeois apartment and remakes it, while the brand uses the images to push its leather-accessories line. (miumiu.com) The company’s official credits list Meisel on photography, Lotta Volkova on styling, Edward Quarmby on creative direction, and a set of bag families including Wander, Arcadie, Aventure and Ivy across the campaign rollout. (miumiu.com) The casting lands as Miu Miu keeps leaning on accessories and familiar image-makers to extend a run of commercial growth inside Prada Group. Prada Group said on March 5 that Miu Miu retail sales rose 35% year over year in 2025, after a 93% jump in 2024. (pradagroup.com) That sales backdrop helps explain why a leather-goods campaign gets its own April release and a marquee model-photographer pairing. Leather bags carry higher visibility and repeat-purchase potential than runway looks, and Miu Miu has spent the past two years turning bags such as the Wander and Arcadie into recognizable product lines. (pradagroup.com) (miumiu.com) Hadid is not new to Miu Miu’s bag business. The brand previously used her for its Arcadie campaign, also photographed by Meisel, tying the 2026 leather-goods push to an existing visual formula rather than a one-off celebrity booking. (miumiu.com) Miu Miu has also kept its campaign language tightly controlled: the official release frames the apartment setting as a conventional interior that Hadid’s character transforms into a more creative space. That gives the brand a narrative for the images beyond simply showing product close-ups. (pradagroup.com) For now, the message is straightforward: Miu Miu is using one of fashion’s most bankable models and one of its best-known photographers to keep its leather goods in front of shoppers through spring 2026. (miumiu.com)