Boomer interest in life insurance rises
Recent sector coverage lists the top life insurers for 2026 and highlights growing boomer engagement with life insurance and planning products as retirement approaches reported. - That trend creates cross‑sell opportunities when rollovers convert to broader retirement income and legacy planning conversations.
LIMRA’s 2025 Insurance Barometer shows Baby Boomers lead all generations in life‑insurance ownership and highlights rising interest as older cohorts approach retirement. limra.com LIMRA projects retail IRA rollover activity at about $855 billion in 2025 and forecasts rollovers to reach $1.15 trillion by 2030, with the average rollover for ages 50–74 estimated at just over $220,000 in 2023–24. 401kspecialistmag.com Vanguard’s analysis found a “sticky” cash problem—more than one in four investors who rolled a 401(k) into a Vanguard IRA in 2022 still held the assets in cash a year later, creating a measurable cash‑drag vulnerability for acquiring firms. cnbc.com Robinhood has actively chased rollover flows with an IRA match program and time‑limited transfer bonuses—its IRA Match FAQ documents up to a 3% contribution match and transfer boosts, and CNBC reported limited‑time 3% match promotions on transfers and rollovers. robinhood.com Charles Schwab emphasizes dedicated Rollover Consultants and friction‑reducing transfer support while promoting Schwab Intelligent Portfolios as a no‑fee robo option for new IRA assets, and Fidelity foregrounds investor education and digital tools warning about rollover cash drag. content.schwab.com LIMRA’s rollover research also documents investor preferences for consolidation, service and specific investment choices — including interest in annuities and retirement‑income products — while F&G’s 2025 survey found roughly 70% of pre‑retirees over 50 are reconsidering or delaying retirement, signaling demand for legacy and income planning cross‑sells. limra.com
