Adobe integrates AI assistant into Photoshop

Adobe's new Photoshop AI Assistant (beta) allows users to perform complex edits using natural language, hinting at similar capabilities coming to Premiere Pro Adobe lanza en beta pública su asistente de IA para Photoshop en web y moviles.

The AI assistant, currently in beta, lets users execute complex edits via natural language commands on the web and mobile versions of Photoshop. This hints at similar AI features potentially coming to Premiere Pro, which would directly impact video editing workflows. This move could allow Adobe to better compete with AI-driven tools like Descript and RunwayML, which have already gained traction in the video editing space. For post-production consultants, this means assessing how these integrations stack up against existing solutions in DaVinci Resolve, Avid, and Final Cut Pro. Consultants can now demonstrate to clients how AI-assisted editing in Photoshop—and potentially Premiere Pro—can reduce production time and costs. ROI case studies focused on these new features will be key to securing buy-in from corporate video teams and broadcast platforms.

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