Gap x Awake NY drops Mar 27
Gap and Awake NY are launching a 27‑piece '90s‑inspired collection—sweats, tees, reworked denim, cargos, an athletic jersey, a Mets hat and a blanket—priced $18–$268 and hitting Gap stores and sites on March 27 with an international rollout planned. The collaboration leans heavily on NYC creative ties and nostalgic urban staples. (x.com) (x.com)
Gap published its press release on March 23, 2026, positioning the partnership as a dialogue between Gap’s archives and Awake NY’s downtown sensibility, with Mark Breitbard, President and CEO of Gap brand, saying the tie-up brings the retailer’s heritage "into today’s cultural conversation." (gapinc.com) The campaign was shot by Elissa Salas in collaboration with HIDJI WORLD and spotlights Angelo Baque alongside local New York creatives — including the team behind Frenchette, Potluck Club co-owner Cory NG, and artists Planta Industrial. (gapinc.com) Gap set the online and in-store launch for March 27 at 12 p.m. ET / 9 a.m. PT and named select rollout locations that will carry the drop, including The Grove at Farmers Market in Los Angeles, Garden State Plaza in Paramus, N.J., 2 Folsom Street in San Francisco, and Gap’s Times Square and Flatiron doors in New York. (wwd.com) Gap confirmed limited availability of styles at Awake NY’s New York flagship and said the collaboration will reach customers internationally through select retail partners after the initial U.S. release. (sidewalkhustle.com) Awake NY’s Angelo Baque framed the partnership as a "full‑circle" moment — noting he grew up in Queens in the ’90s and that working with Gap gives the New York‑rooted concept a global platform. (complex.com)
