Ziyu teases Nivea campaign Sept 10

Ziyu has started the rollout for a new Nivea campaign, with a social post on September 8 laying out two dates for fans to watch: September 10 for a teaser and September 12 for the TV commercial. Nivea is the skincare brand owned by Beiersdorf, which continues to run local and global campaign activity through its market sites and brand channels. (x.com) Fan accounts on X circulated the update within the last 48 hours after the post appeared. The announcement is narrow but specific. It does not outline product details, territory, or media buying plans, but it does give a fixed release sequence for the campaign materials. (x.com) For fans tracking Ziyu’s commercial work, that makes September 10 the first checkpoint and September 12 the main release date. ### What exactly did Ziyu post? The September 8 post set out a simple campaign schedule: a Nivea teaser on September 10 and a TV commercial on September 12. That sequence was the core information repeated in fan circulation around the post. (x.com) The wording, as reflected in the social reference used to flag the item, points to a campaign rollout rather than a one-off appearance. The post tied both dates directly to Nivea materials, separating the teaser from the later TVC. (x.com) ### Why are fans treating this as a campaign launch, not just a brand mention? The two-date schedule is what gives the post weight. A teaser date followed by a TVC date is the structure brands commonly use when they are staging an ad rollout rather than posting a single endorsement image. (x.com) X users began flagging the post soon after it appeared, and the social briefing tied that chatter to the same pair of dates — September 10 and September 12. The online reaction appears to be driven less by new product information than by the confirmation that a filmed spot is coming. (x.com) ### What is confirmed, and what is still missing? September 10 and September 12 are confirmed in the post trail reviewed here. Nivea’s corporate web presence confirms the brand remains active globally, but no campaign page, product page, or regional press release tied to Ziyu was visible in the material reviewed for this story. (x.com) No public details in the sourced material identify the product line, market, language version, or whether the TVC is intended for television first or for simultaneous digital release. (x.com) No duration, co-stars, or creative agency credits were available either. ### Who is Ziyu in this campaign context? Zi Yu is a Chinese singer and actor, according to entertainment profile pages that identify him professionally under that name and link him to recent music and screen work. Fan-run social channels also describe him as an artist with active official and fan-community accounts. (x.com) That matters here because brand campaigns tied to music and screen personalities often spread first through artist-led social accounts and fan networks before a brand publishes a fuller campaign page. (x.com) In this case, the first visible signal was the date-based teaser notice rather than a formal Nivea release. ### Where should viewers look next? September 10 is the next date to watch for the teaser, based on the social post that set the schedule. September 12 is the date attached to the TV commercial itself. (wiki.d-addicts.com) Nivea’s official channels and Ziyu-linked social accounts are the most likely places for the first public assets to appear if the rollout stays on the posted timetable. Until then, the only verified public facts are the campaign association and the two release dates. (x.com)