Apple adds 100+ developer metrics

Analytics in App Store Connect received its biggest update since launch on March 25, 2026, with Apple adding more than 100 new metrics to the platform. (developer.apple.com)) The release surfaces monetization and subscription analytics and introduces two new subscription reports that can be exported via the Analytics Reports API for offline analysis or integration into internal systems. (developer.apple.com)) Cohort capabilities now let teams segment users by attributes such as download date, download source and offer start date so they can track how a specific user group performs over time. (developer.apple.com)) Apple added two peer-group monetization benchmarks—download-to-paid conversion and proceeds per download—and states those benchmarks use aggregated cohort data plus differential privacy techniques to protect developer-level signals. (developer.apple.com)) Developers can apply up to seven filters simultaneously when viewing metrics, and Apple published a new App Store Analytics Guide in App Store Connect Help to explain the updated features and measurement approaches. (developer.apple.com)) Adopt a "3×3 metric mapping" for leadership reviews that pairs three business outcomes (revenue, retention, offer conversion) with three App Store metric categories (monetization, subscriptions, peer benchmarks) and report three-month moving averages to show trend direction. (developer.apple.com) Operationalize executive visibility by automating monthly exports of the two subscription reports via the Analytics Reports API into BI tooling, and annotate any benchmark comparisons with Apple’s note that cohort and benchmark data are aggregated and privacy-protected. (developer.apple.com))