LE SSERAFIM teaser dates

LE SSERAFIM has set its next comeback in two steps: the lead single “CELEBRATION” arrives on April 24, and the second studio album “PUREFLOW pt.1” follows on May 22. (weverse.io) SOURCE MUSIC and HYBE rolled out the schedule in a trailer titled “We walkin’ here,” posted April 16, with release times listed as 1 p.m. Korea Standard Time and 12 a.m. Eastern Time for both dates. (weverse.io, youtube.com) Soompi reported that LE SSERAFIM followed that trailer with a “CELEBRATION” music video teaser on April 22 Korea Standard Time, tightening the gap between the preview campaign and the single’s release. (soompi.com) The staggered rollout matters because “CELEBRATION” is not a separate side project; Soompi said it is the title track of “PUREFLOW pt.1,” which turns the April 24 drop into the opening move of the full album campaign. (soompi.com) This is also LE SSERAFIM’s second studio album, not another mini-album, which signals a larger release cycle for the five-member group of Sakura, Kim Chaewon, Huh Yunjin, Kazuha, and Hong Eunchae. (weverse.io, sourcemusic.com) The teaser campaign is already drawing scale. The “We walkin’ here” trailer on HYBE LABELS’ YouTube channel had 893,123 views when it was surfaced in search results on April 23. (youtube.com) Coverage around the announcement has centered on the project’s framing as a new era. Bandwagon reported that “PUREFLOW pt.1” is presented as a record about change and growth after confronting fear, extending the group’s long-running “fearless” branding into a new album cycle. (bandwagon.asia) That branding has been part of LE SSERAFIM since debut: SOURCE MUSIC says the group launched in May 2022, and its name is built from “I’m Fearless.” “PUREFLOW pt.1” now puts exact dates on the next version of that concept. (sourcemusic.com, soompi.com) The immediate next marker is April 24, when “CELEBRATION” lands first; the full album follows four weeks later on May 22. (weverse.io)