Valentino appoints new Chief Marketing Officer
Valentino has named Liran Peterzil as its new Chief Marketing Officer, effective March 2. Reporting to CEO Riccardo Bellini, Peterzil's role will cover global brand strategy and digital engagement. The appointment signals a strategic investment in marketing leadership to integrate the brand's creative and commercial functions.
- Liran Peterzil joins Valentino from a background rich in luxury brand marketing, having held positions at both Richemont and Giorgio Armani. - This appointment marks another significant change in Valentino's marketing leadership, as Peterzil replaces Yigit Turhan, who was promoted to the Chief Marketing Officer role in July 2023 after having been with the company since 2018. - Peterzil's arrival coincides with a period of major creative transformation for the brand under the new direction of Alessandro Michele, who was appointed in 2024. Michele's vision for Valentino is a departure from the brand's recent aesthetic, reintroducing a more maximalist and eclectic style. - The new marketing leadership will be tasked with shaping the brand's narrative around Michele's first collections, including his debut Spring/Summer 2025 collection, which has been noted for its jubilant maximalism. - Peterzil will be working under CEO Riccardo Bellini, who took the helm in September 2025, amidst a challenging luxury market. - This leadership overhaul occurs as Valentino navigates a landscape of declining revenues and profits, with a reported 2% drop in revenue to €1.31 billion in 2023. - The strategic shifts also unfold under a complex ownership structure, with Qatari-based Mayhoola holding a majority stake and Kering owning 30% with an option to acquire full control by 2028.
